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The Curse of the Mogul
What's Wrong with the World's Leading Media Companies
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The Curse of the Mogul
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See moreWe live in the age of big Media, with the celebrity moguls telling us that 'content is king.' This title lays bare the financial performance beneath big Media's false veneer of power.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
It's no accident that CEOs of media conglomerates try to conceal their bottom-line performance with empty catchphrases such as 'content is king' and 'media convergence'. For as soon as the glamour and buzzwords are stripped away, it becomes clear that these companies have been unable to deliver the returns of an index fund.
The Curse of the Mogul exposes the strategic failures underlying this consistently poor performance. Anyone who has ever wondered what makes Disney, News Corporation, Viacom, NBC, Universal and Time Warner tick will appreciate these enlightening insights.
Book Details
INFORMATION
ISBN: 9781591843900
Publisher: Penguin Putnam Inc
Format: Paperback / softback
Date Published: 22 February 2011
Country: United States
Imprint: Portfolio
Audience: General / adult
DIMENSIONS
Width: 140.0mm
Height: 216.0mm
Weight: 278g
Pages: 320
About the Author
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
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