The Art of Short Form Content

Name: The Art of Short Form Content
Brand: Taylor & Francis
SKU: 9781138910515
Price: 102.0 NZD
Availability: InStock

From Concept to Color Correction

By Bryan Cook

0.0 (0 reviews)

4.27

( 11 ratings, 2 reviews)

Summary

The Art of Short Form Content by Bryan Cook explores the specialised craft of creating engaging short form filmic content such as commercials, music videos, promos, trailers, and corporate videos under five minutes. This full-colour guide addresses the unique challenges of short form storytelling and quality, offering interviews with industry experts and detailed strategies to capture viewer attention effectively. It serves as a practical resource for both aspiring and working short content creators, emphasizing the importance of filmmaking techniques within an advertising context.
Read More

Format: Paperback / softback

$102⁰⁰

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 4-6 weeks

Found a better price? Request a price match

The Art of Short Form Content

$102⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for filmmakers, content creators, advertisers, and media professionals seeking to master concise storytelling and high-quality production in short form video formats.

Description

The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes.

Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-colour guide you will find:

Interviews with leading short form content creators
Details on how to create everything from a corporate piece to a Super Bowl spot
Strategies for how to quickly attract viewer attention to your content
Extensive information on how to best utilise the craft of filmmaking in an advertising context
A comprehensive companion website that can be found at www.focalpress.com/cw/cook

Book Details

INFORMATION

ISBN: 9781138910515

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 25 February 2016

Country: United Kingdom

Imprint: Routledge

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 190.0mm

Height: 234.0mm

Weight: 550g

Pages: 190

Collections

Arts & Culture Bryan Cook Non-Fiction

About the Author

Bryan Cook is currently the Executive Content Producer and Director of Multimedia at Team One Advertising in Los Angeles. Over the course of Bryan's fifteen year career as an Editor and Post Producer, he has partnered with many of the best ad agencies, networks and production shops in the world, and projects he has worked on have been honored by Ad Age, Adweek, Cannes, The Effie Awards, The Facebook Awards, FWA, The Golden Trailer Awards, and the Tribeca Film Festival.

Also by Bryan Cook

View all

The Art of Short Form Content

By Bryan Cook

Hardback

$341⁰⁰

Available
Ships in 4-6 weeks