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Sustainable Customer Experience Design
Co-creating Experiences in Events, Tourism and Hospitality
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Format: Hardback
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Sustainable Customer Experience Design
$37600
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for students and professionals in Events, Tourism, and Hospitality Management, as well as those in related fields seeking to understand and implement sustainable practices in customer experience design.
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This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. Sustainable Customer Experience Design focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.
The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.
Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Praised by experts like Florian LΓΌdeke-Freund and Meegan Jones, the book is acknowledged for addressing often-overlooked concepts such as values and sustainable business models. Reviews highlight its effective combination of social sciences and design to foster sustainable behaviours through customer experiences, making it invaluable for both practitioners and students aiming to integrate sustainability in the experience economy.
Book Details
INFORMATION
ISBN: 9781138658547
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 31 May 2018
Country: United Kingdom
Imprint: Routledge
Illustration: 45 Line drawings, black and white; 6 Halftones, black and white; 51 Illustrations, black and white
Audience: Tertiary education
DIMENSIONS
Width: 174.0mm
Height: 246.0mm
Weight: 740g
Pages: 300
About the Author
Bert Smit is a Senior Lecturer Experience Design at the Academy of Hotel and Facility Management, NHTV Breda University of Applied Sciences, the Netherlands.
Frans Melissen is a Professor of Sustainable Business Models at the Academy of Hotel and Facility Management, NHTV Breda University of Applied Sciences, the Netherlands.
Also by Bert Smit
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Sustainable Customer Experience Design
Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. Sustainable Customer Experience Design focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development....Paperback$9399Unit price /UnavailableAvailableShips in 4-6 weeks
Also by Frans Melissen
View all-
Sustainable Customer Experience Design
Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. Sustainable Customer Experience Design focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development....Paperback$9399Unit price /UnavailableAvailableShips in 4-6 weeks
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