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Strategic Design Thinking
Innovation in Products, Services, Experiences and Beyond
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Strategic Design Thinking
$14299
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is suited for students and professionals interested in design, innovation, and interdisciplinary thinking who seek to broaden their approach beyond conventional design boundaries.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types.” Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.
This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.
Book Details
INFORMATION
ISBN: 9781628924701
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 03 December 2015
Country: United Kingdom
Imprint: Fairchild Books
Illustration: 30 bw and 20 colour illus
Contributors:
- Edited by Natalie W. Nixon
- Contributions by Joseph H. Hancock
Audience: Tertiary education
DIMENSIONS
Spine width: 16.0mm
Width: 188.0mm
Height: 234.0mm
Weight: 1000g
Pages: 272
Collections
About the Author
Natalie W. Nixon is Director of the Strategic Design MBA program at Philadelphia University.
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