Sponsorship Culture in the German University Popular Music Festival Market

Name: Sponsorship Culture in the German University Popular Music Festival Market
Brand: Unknown
SKU: 9783837665789
Price: 114.99 NZD
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By Dominik Nosner

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Summary

Sponsorship Culture in the German University Popular Music Festival Market by Dominik Nösner explores the role of music festivals as collective experiences and commercial platforms. The book investigates how companies and institutions use sponsorship to advertise at university popular music festivals in Germany. It examines stakeholder perspectives, procedures, decision-making, and communication within sponsorship culture. Additionally, the author studies the motivations behind festival attendance using survey data.
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Format: Paperback / softback

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This book is ideal for readers interested in arts management, cultural studies, music marketing, and festival organisation, especially within academic contexts.

Exploring sponsorship culture in the German popular music festival market with emphasis on university popular music festivals.

Description

Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship.

In Sponsorship Culture in the German University Popular Music Festival Market, Dominik Nösner examines professional stakeholders' assessments of the market as well as patterns of existing procedural elements of sponsorship culture. He explores factors determining existing communication and decision-making culture and interrelations between sponsors and the audience, with an emphasis on university popular music festivals.

Building on these assessments, Nösner further explores motivational constructs for popular music festival attendance via a survey study.

Book Details

INFORMATION

ISBN: 9783837665789

Publisher: Transcript Verlag

Format: Paperback / softback

Date Published: 13 February 2023

Country: Germany

Imprint: Transcript Verlag

Audience: Professional and scholarly

DIMENSIONS

Spine width: 1.0mm

Width: 15.0mm

Height: 23.0mm

Weight: 369g

Pages: 260

Collections

Arts & Culture Dominik Nosner Non-Fiction

About the Author

Dominik Nösner, born in 1987, works as a research associate at the Faculty of Arts and Humanities at Universität Paderborn, Germany. Additionally to his research interest in the field of event studies, he is an entrepreneur in the event industry.