Semantic Media

Name: Semantic Media
Brand: Unknown
SKU: 9781509542581
Price: 37.99 NZD
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Mapping Meaning on the Internet

By Andrew Iliadis

Summary

Semantic Media explores the new era of meaning-making technologies where media platforms like Apple, Google, Facebook, Amazon, and Microsoft organise information to intuitively meet user needs. It analyses the technological practices behind these systems and their wide-ranging social and political implications, especially as large corporations become primary information sources. This accessible text is aimed at those interested in media, technology, communication, and internet studies.
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Format: Paperback / softback

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Semantic Media

$37⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for students, scholars, and professionals in media studies, science and technology, communication, and internet research keen to understand evolving data practices and the influence of large tech companies on information dissemination.

Description

Media technologies now provide facts, answers, and “knowledge” to people – search engines, apps, and virtual assistants increasingly articulate responses rather than direct people to other sources.

Semantic Media is about this emerging era of meaning-making technologies. Companies like Apple, Google, Facebook, Amazon, and Microsoft organise information in new media products that seek to “intuitively” grasp what people want to know and the actions they want to take. This book describes some of the insidious technological practices through which organisations achieve this while addressing the changing contexts of internet searches, and examines the social and political consequences of what happens when large companies become primary sources of information.

Written in an accessible style, Semantic Media will be of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals wanting to learn more about the changing dynamics of contemporary data practices.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Semantic Media is praised as an exceptional primer on the cultural impact of big tech’s information delivery through search engines and personal assistants. Reviewers highlight its broad yet insightful introduction to semantic approaches and their practical and theoretical significance. It is recommended for scholars and students seeking to understand contemporary information and technology challenges in a networked society.

Book Details

INFORMATION

ISBN: 9781509542581

Publisher: John Wiley and Sons Ltd

Format: Paperback / softback

Date Published: 25 November 2022

Country: United Kingdom

Imprint: Polity Press

Audience: Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 137.0mm

Height: 213.0mm

Weight: 318g

Pages: 160

Collections

Andrew Iliadis Education & Reference Non-Fiction Science & Nature

About the Author

Andrew Iliadis is Assistant Professor in the Department of Media Studies and Production at Temple University.