Reading Graphic Design History

Name: Reading Graphic Design History
Brand: Allen & Unwin
SKU: 9781474299411
Price: 43.99 NZD
Availability: InStock

Image, Text, and Context

By Dr David Raizman

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Summary

Reading Graphic Design History explores key artifacts of print culture within their unique historical contexts, prompting readers to critically examine print advertising, illustration, posters, magazine art direction, and typography. It addresses social issues such as class, race, and gender, offering a fresh perspective that challenges traditional graphic design history and its canonical figures. David Raizman emphasises the importance of local contexts and avoids generalisation, advocating for a broader understanding of how graphic design communicates cultural values.
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Format: Paperback / softback

$43⁹⁹

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Reading Graphic Design History

$43⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students and academics in graphic design and related arts disciplines, as well as practitioners seeking a deeper cultural and historical understanding of their field. It suits those interested in critical approaches to design history that consider social issues and challenge traditional narratives.

Description

Reading Graphic Design History uses a series of key artefacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction, and typography, often addressing issues of class, race, and gender.

David Raizman’s innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines icons of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues.

He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values.

With a foreword by Steven Heller.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Reading Graphic Design History is praised as a vital resource for students, scholars, teachers, and practitioners of graphic design. Dennis Doordan highlights its carefully researched case studies and masterful scholarship, noting its broad coverage from creative design to production and reception. Michael J. Golec commends Raizman's inventive interpretations that reveal often neglected aspects of graphic design history. The book serves as a perfect companion to survey texts and invites fresh, critical readings of graphic design works.

Book Details

INFORMATION

ISBN: 9781474299411

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 10 December 2020

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Illustration: 33 colour and 190 bw illus

Audience: Tertiary education

DIMENSIONS

Spine width: 14.0mm

Width: 186.0mm

Height: 244.0mm

Weight: 826g

Pages: 304

Collections

Arts & Culture Dr David Raizman Non-Fiction

About the Author

David Raizman is Distinguished University Professor Emeritus in the Department of Art and Art History at Drexel University, USA.