Publishing for Profit

Name: Publishing for Profit
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SKU: 9781613749739
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Successful Bottom-Line Management for Book Publishers

By Thomas Woll

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( 267 ratings, 40 reviews)

Summary

Publishing for Profit by Thomas Woll is a comprehensive and accessible guide to the modern publishing industry. Covering all key aspects from editorial acquisition and metadata to financial benchmarks and personnel management, this revised fifth edition offers up-to-date strategies for new revenue streams, online marketing, and e-book publishing. Packed with practical forms and sample contracts, it is designed for publishing professionals and self-publishers seeking to master the business side of publishing.
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Format: Paperback / softback

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Publishing for Profit

$54⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for publishing professionals starting out or seeking advanced knowledge, as well as self-publishers eager to understand industry practices and financial management. The book suits anyone involved in or aspiring to run a publishing business, regardless of size.

Description

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing.

Written for the practising professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition of Publishing for Profit contains updated industry statistics and benchmark figures. It features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, as well as key concepts of e-book publishing.

Additionally, it provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided.

Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised as "the bible of the industry" by the Associated Press and described as "practical and laser-sharp" by IBPA Executive Director Angela Bole, the book receives commendations for being an essential, hands-on reference. Industry experts highlight its solid, nuts-and-bolts advice and clarity, making it invaluable for both small and large publishers. Readers appreciate its thoroughness and usability, with endorsements noting it as one of the best and most comprehensive guides available.

Book Details

INFORMATION

ISBN: 9781613749739

Publisher: Chicago Review Press

Format: Paperback / softback

Date Published: 01 April 2014

Country: United States

Imprint: Chicago Review Press

Edition: Fifth Edition, Fifth edition

Illustration: Illustrations

Contributors:

Foreword by Dominique Raccah

Audience: Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 152.0mm

Height: 228.0mm

Weight: 517g

Pages: 400

Collections

Education & Reference Non-Fiction Thomas Woll

About the Author

Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, including vice president of the professional and trade division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and founder of Sourcebooks. She lives in Naperville, Illinois.