Print Design (Bilingual edition)

Name: Print Design (Bilingual edition)
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9783721210224
Price: 72.99 NZD
Availability: InStock

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Summary

Print Design (Bilingual edition) explores the enduring impact of print in brand development and communication, particularly in the digital era. It highlights the tactile qualities of print that evoke diverse emotions and makes designs memorable through touch. The book covers a wide range of print categories, from anniversary publications and catalogues to annual reports, magazines, labels, and corporate typography. It offers an in-depth look at the entire print project process, from initial planning to final production, with a focus on practices in the German-speaking countries.
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Format: Hardback

$72⁹⁹

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Print Design (Bilingual edition)

$72⁹⁹

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This book is ideal for designers, marketers, and print professionals seeking a comprehensive understanding of print design’s role and execution within brand strategy, especially those interested in European print markets.

Description

Print Design (Bilingual edition) explores how print products offer more than just visual appeal; they play a crucial role in brand development and dialogue in the digital age. As durable marketing tools, they are always visible, always loud, and indispensable. Effective print design can invoke a wide range of emotions through its tactile characteristics and tangibility. Convincing print products should be both attractive and impressive through touch.

From an anniversary publication to a catalogue, an annual report to a magazine, or a label to corporate type design, and covering several other categories, this publication examines, documents, and comments on the current state of print products in German-speaking countries. Particular emphasis is placed on a holistic view of all disciplines, encompassing all steps from planning to processing involved in the conception, design, and realisation of a successful print project.

Book Details

INFORMATION

ISBN: 9783721210224

Publisher: Niggli Verlag

Format: Hardback

Date Published: 09 March 2023

Country: Switzerland

Imprint: Niggli Verlag

Illustration: 200 Illustrations

Contributors:

Edited by OdoEkke Bingel

Audience: General / adult

DIMENSIONS

Width: 200.0mm

Height: 260.0mm

Weight: 1000g

Pages: 224

Collections

Arts & Culture Non-Fiction

About the Author

OdoEkke Bingel is a lifecycle and branding consultant. He acquired his marketing expertise with international B2B groups and B2C branded companies. The chemical industry, electronics, pharmaceuticals, and cosmetics are his main sectors. Since 2008, he has regularly published State of The Art corporate and print design projects from German-speaking countries.