Omnichannel Retailing for the Fashion Business

Name: Omnichannel Retailing for the Fashion Business
Brand: Allen & Unwin
SKU: 9781501377099
Price: 176.0 NZD
Availability: InStock

By Dr. Tunmin Catherine Jai and Jihyun Vick

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Brief Description

Retailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most consumers. Omnichannel Retailing for the Fashion Business makes this process more seamless and has become the industry standard. This book covers both the strategic... Read More

Format: Paperback / softback

$176⁰⁰

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Omnichannel Retailing for the Fashion Business

$176⁰⁰

Learn omni-channel retailing with fashion industry and branding examples.

Learn omni-channel retailing with fashion industry and branding examples.

Description

Retailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most consumers. Omnichannel Retailing for the Fashion Business makes this process more seamless and has become the industry standard.

This book covers both the strategic and practical sides of omnichannel retailing, with a focus on utilization of US-based e-commerce platforms. This textbook consists of three parts: Build - how to build an omnichannel retail business; Market - how to market via different digital marketing channels; and Operate - the operational side of omnichannel retailing.

By using industry examples, market reports, and company profiles, you will learn the business concepts and technologies that have evolved modern retailing in the era of the internet.

Key Features Include:

A fashion or branding case study in every chapter
Listing for retailing career opportunities for entry-level job titles and their responsibilities so students can learn where they may fit in the fashion industry

STUDIO Features Include:

Study smarter with self-assessment quizzes featuring scored results and personalised study tips
Review concepts with flashcards of essential vocabulary

Instructor Resources

Instructor’s Guide to help integrate the text into your classroom with sample syllabi and additional class activities
A test bank for every chapter
PowerPoint Slides for every chapter

Book Details

INFORMATION

ISBN: 9781501377099

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 20 March 2025

Country: United Kingdom

Imprint: Fairchild Books

Illustration: 260 bw illus

Audience: Tertiary education

DIMENSIONS

Spine width: 16.0mm

Width: 214.0mm

Height: 278.0mm

Weight: 770g

Pages: 264

Collections

Business & Entrepreneurship Dr. Tunmin Catherine Jai Education & Reference Jihyun Vick Non-Fiction Technology & Digital Transformation in Business

About the Author

Tunmin Catherine Jai is Associate Professor of Retail Management and Interim Associate Dean of Honors College at Texas Tech University.

Jihyun Vick, Ph.D. is a professor and graduate studies coordinator in the Jerry Silverman and Shannon Rogers School of Fashion Design and Merchandising at Kent State University. She is an internationally awarded and recognized researcher and a seasoned educator in the field of fashion marketing and consumer behavior. Over twenty years of her career in US higher education, she has taught over twelve different subject areas, including omnichannel retailing, entrepreneurial leadership, fashion marketing research, fashion theories, and product development, among others.