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Media Today
Mass Communication in a Converging World
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Media Today
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for students and educators in media studies seeking a thorough, accessible introduction to contemporary media and its evolving digital context. Also suitable for anyone interested in understanding modern media industries and their social impact.
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This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the centre of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.
The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume.
The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, television, and video game industries. This new edition includes critical expanded coverage of social media, new forms of both audio and audiovisual media, and international case studies, as well as updated figures, tables, and pedagogy, including key terms and further activities.
Media Today is an excellent introduction to the world of media in the digital age, perfect for students seeking a solid grounding in media studies. Extensive pedagogical materials also make this a highly teachable book, well-suited to the classroom.
The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual.
For more information on the changes in this latest edition, please click here.
Book Details
INFORMATION
ISBN: 9780367680329
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 13 September 2022
Country: United Kingdom
Imprint: Routledge
Edition: 8th edition
Illustration: 31 Tables, color; 28 Line drawings, color; 126 Halftones, color; 154 Illustrations, color
Audience: Tertiary education
DIMENSIONS
Width: 210.0mm
Height: 280.0mm
Weight: 1700g
Pages: 532
Collections
About the Author
Joseph Turow is Robert Lewis Shayon Professor of Media Systems and Industries at the University of Pennsylvania’s Annenberg School for Communication. He has authored eleven books, edited five, and written more than 150 articles on mass media industries. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. A 2005 New York Times Magazine article referred to Turow as "probably the reigning academic expert on media fragmentation." In 2010, the New York Times called him "the ranking wise man on some thorny new-media and marketing topics." In 2012, the TRUSTe internet privacy-management organization designated him a "privacy pioneer" for his research and writing on marketing and digital-privacy.
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