Media from Chaos to Clarity and Back Again

Name: Media from Chaos to Clarity and Back Again
Brand: Allen & Unwin Aotearoa New Zealand
SKU: 9798216367376
Price: 49.99 NZD
Availability: InStock

By Judy Ungar Franks

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Brief Description

An essential guide to how today's media ecosystems work and why they matter. Exploring the evolution of media from the analogue to the digital world, Media from Chaos to Clarity and Back Again applies established theory and time-tested frameworks such as the Five Global Truths and... Read More

Format: Paperback / softback

$49⁹⁹

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Media from Chaos to Clarity and Back Again

$49⁹⁹

An essential text that equips students with time-tested frameworks and real-world scenarios to grasp the evolution of digital media, navigate today’s media business models, and address the urgent challenges of sustaining a healthy media ecosystem.

Description

An essential guide to how today's media ecosystems work and why they matter.

Exploring the evolution of media from the analogue to the digital world, Media from Chaos to Clarity and Back Again applies established theory and time-tested frameworks such as the Five Global Truths and the 3Cs (Consumers, Content, and Channels) to help readers make sense of today’s turbulent media landscape. The digital media landscape is more complex than ever, with platforms becoming dominant gatekeepers, audience attention increasingly fragmenting, and business models under stress. Judy Ungar Franks unpacks these issues and challenges readers to consider whether the industry will regain clarity or fall into deeper chaos.

The third edition features new sections on the business of media and on future media transformations from individualized chaos to consolidated clarity. In a world where such clarity is fleeting, this book empowers readers to cut through the noise and anticipate what comes next.

Established theory comes alive with dynamic case studies and engaging discussion questions to fuel understanding for students in the classroom and media professionals worldwide.

Book Details

INFORMATION

ISBN: 9798216367376

Publisher: Bloomsbury Publishing Plc

Format: Paperback / softback

Date Published: 20 March 2026

Country: United States

Imprint: Bloomsbury Academic

Edition: 3rd edition

Illustration: 13 bw illus

Contributors:

Foreword by Charles Whitaker

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 152.0mm

Height: 229.0mm

Weight: 250g

Pages: 272

Collections

Education & Reference Judy Ungar Franks Non-Fiction

About the Author

Judy Ungar Franks is Professor at Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, USA. She has earned awards for her courses in consumer insights and digital media strategy within the Integrated Marketing Communications (IMC) program. She is also an advocate for accessibility and Universal Design for Learning (UDL).

Franks brings nearly four decades of experience to the research and practice of media strategy for integrated marketing communications. Franks spent twenty-three years in Chicago's top ad agencies—Leo Burnett, FCB, Havas (formerly TLK), Starcom and Energy BBDO where she rose to the executive ranks in both media management and communications planning. Judy contributed to business-building and award-winning media campaigns for renowned brands including P&G, Hallmark, Allstate, and LEGO. She also travelled the world as a faculty member of the Wrigley Global Marketing College.

Franks serves as a course developer and facilitator for the American Association of Advertising Agencies (4A's) Learning Institute, where she shares her expertise in media and marketing essentials with agency talent at all levels.