Mass Communications and Media Studies

Name: Mass Communications and Media Studies
Brand: Allen & Unwin
SKU: 9781501329982
Price: 51.99 NZD
Availability: InStock

An Introduction

By Professor Peyton Paxson

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Summary

Mass Communications and Media Studies: An Introduction, 2nd edition offers a thorough yet succinct exploration of the history and evolution of mass communication media. Organised into twelve thoughtfully structured chapters, the book covers current issues, historical context, present conditions, future predictions, career insights, and critical thinking prompts. This updated edition addresses contemporary themes such as crowdsourcing, viral phenomena, interactive advertising, TV industry consolidation, the internet of things, and net neutrality debates, providing a comprehensive overview for both students and instructors.
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Format: Paperback / softback

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Mass Communications and Media Studies

$51⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students and instructors in mass communication and media studies, as well as professionals seeking a well-structured, accessible introduction to the media landscape and its evolving challenges.

Description

Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media.

Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors.

He begins each chapter with a list of the current issues and trends concerning the chapter’s topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking.

More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going ‘viral’, interactive advertising, TV industry consolidation, ‘the internet of things’, conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Critically acclaimed for its clear and engaging prose, Peyton Paxson’s work is praised for deftly combining historical context with timely discussions on modern media challenges like fake news and cybersquatting. The inclusion of global perspectives and career advice enriches its academic value. Noted by Terrence H. Witkowski, Professor of Marketing and Director of International Business, the book excels in delivering concise media terminology and stimulating end-of-chapter questions that promote critical thinking.

Book Details

INFORMATION

ISBN: 9781501329982

Publisher: Bloomsbury Publishing Plc

Format: Paperback / softback

Date Published: 17 May 2018

Country: United States

Imprint: Bloomsbury Academic

Edition: 2nd edition

Illustration: 50 bw illus

Audience: Tertiary education

DIMENSIONS

Spine width: 20.0mm

Width: 150.0mm

Height: 228.0mm

Weight: 480g

Pages: 336

Collections

Education & Reference Non-Fiction Professor Peyton Paxson Science & Nature

About the Author

Peyton Paxson, J.D., Ph.D., is the author of a series of nine supplemental texts for high school and middle school students, called Media Literacy: Thinking Critically About. He teaches at Middlesex Community College, in Massachusetts, USA. For more information, visit www.peytonpaxson.com.