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Marcello Dudovich (1878 - 1962)

Photography between Art and Passion
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Marcello Dudovich (1878 - 1962) explores the pioneering work of one of the fathers of poster design. This volume delves into Dudovich's unique relationship with photography and its influence on his creative process. It traces his international career, highlighting iconic posters for brands like Magazzini Mele, Borsalino, Campari, and Martini. Richly illustrated with original sketches, wash drawings, and previously unpublished archival materials, the book also examines Dudovich's fascination with silent cinema, contemporary divas, and his mentorship under Leopoldo Melicovitz, featuring exclusive photographs for the first time.
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Format: Paperback / softback
$7299
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for admirers of arts and culture, particularly those interested in poster design, early 20th-century advertising, and the interplay between photography and visual communication. Scholars, graphic designers, and art historians will find it especially valuable.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The relationship between photography and poster design in Dudovich's works.

Marcello Dudovich is considered one of the fathers of poster design. Born in Trieste, his activity was international by vocation. Dudovich was a great communicator and an absolute innovator, marking one of the most important advances in the history of the poster. Examples are his works for Magazzini Mele, Borsalino, La Rinascente, Campari, Martini, Agfa, Pirelli, and many others.

This volume seeks to explore the relationship between photography and poster design in this master's works while retracing the fundamental stages of his artistic production. His creative process is reconstructed mainly through unpublished materials from archives and museums. After exploring Dudovich's relationship with photography, one of his great passions, the book illustrates his posters alongside original sketches and wash drawings.

Furthermore, it includes references to silent cinema and the divas of his days, whose charm especially fascinated him, and to his bond with his master Leopoldo Melicovitz. Some twenty photographs by the latter are presented here for the first time.

Book Details

INFORMATION

ISBN: 9788857242859

Publisher: Skira

Format: Paperback / softback

Date Published: 15 October 2020

Country: Italy

Imprint: Skira

Illustration: 420 Illustrations, color

Audience: General / adult

DIMENSIONS

Width: 240.0mm

Height: 240.0mm

Weight: 1600g

Pages: 368

About the Author

Roberto Curci is an art historian, critic and curator.

Nicoletta Ossanna Cavadini is director of m.a.x. museo and Spazio Officina, Chiasso.

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