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La Dolce Vita University, 2nd Edition
An Unconventional Guide to Italian Culture from A to Z
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Check link for latest rating. ( 36 ratings, 5 reviews)
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Format: Paperback / softback
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La Dolce Vita University, 2nd Edition
$4799
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
La Dolce Vita University, 2nd Edition should have a broad and perennial interest both domestically and overseas, particularly in the U.K., Canada, Japan, and China. It could appeal as either an impulse or planned purchase to any of these prospects:
All travellers to Italy: inveterate, first-time (including foreign study students), and even armchair voyagers. Italophiles, seeking to deepen their love and broaden their understanding of Italian culture. "Lifestyle" audiences with a keen interest in fashion, cuisine, personalities, and travel. Culturally curious individuals open to a friendly and easy entrée to Italian culture. Ethnic Italians looking to explore and more fully appreciate their cultural roots. Gift givers for any of the above.
Target-wise, LDVU has numerous advantages as there are myriad Italian travel, heritage, and language teacher affiliation groups, organisations, and businesses that can be marketed to and with whom alliances can be forged. Below is a sampling of initial possibilities:
Marketing Alliances / Speaking Engagements / Special Distribution Opportunities with the Italian-American community and heritage groups such as the National Italian American Foundation (NIAF)—the largest and most influential; one of the Board Members is close to the author's family. National Organization of Italian American Women (NOIAW), where the author is an active member and friendly with the Founder and Chairwoman Emeritus Dr. Aileen Sirrey; NOIAW is headquartered in NY but there are local chapters in all major cities on the east coast.
Westchester Italian Cultural Center (founded by Genovese Pope) where the author is well connected and has done culinary programmes in the past, and they will surely be willing to sponsor an event to promote LDVU2. Other prominent Italian-American heritage organisations with large local chapters in the NE corridor, Chicago, and West Coast; these include: The Order of the Sons of Italy (OSIA), The Italian American Studies Association (IASA), and Museo Italo-Americano, San Francisco.
The author has "two degrees of separation" from Lidia Bastianich, Mario Batali, Stanley Tucci (his mother has written advance praise for the book already), and Chaz Palminteri.
Channels of distribution beyond traditional and independent bookstores include college bookstores.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The second edition of La Dolce Vita University by Carla Gambescia is celebrated for its joyful exploration of Italian culture, presented in an engaging and educational manner. The book is praised for its delightful blend of history, art, and personal anecdotes, making it both informative and entertaining. It captivates readers with its variety of fascinating topics and stories, akin to enjoying a delicious platter of Italian cuisine, offering insights into Italy's rich culture and history. Many reviewers highlight its ability to inspire a deeper appreciation of Italy, making it perfect for both armchair travellers and those planning a visit.
Book Details
INFORMATION
ISBN: 9781609521981
Publisher: Travelers' Tales, Incorporated
Format: Paperback / softback
Date Published: 06 January 2022
Country: United States
Imprint: Travelers' Tales, Incorporated
Illustration: B & W line drawings
Audience: General / adult
DIMENSIONS
Width: 152.0mm
Height: 228.0mm
Weight: 250g
Pages: 400
Collections
About the Author
Carla Gambescia's passion for Italy began early-with her mother's love of the Renaissance masters and her father's discourses on Italian geniuses of every calling. In the ensuing decades she has toured every region of Italy (often by bicycle) and immersed herself in its astonishing array of cultural treasures. In recent years Carla has combined her passion as an Italophile and writer with her skills as a career marketer and branding expert, acting as a consultant to and a collaborator with boutique tour operators. She conceived and co-led the Giro del Gelato bicycle tour, winner of Outside magazine's "Best Trip in Western Europe." In 2008 Carla founded Via Vanti! Restaurant & Gelateria, in Mount Kisco, New York, with the ambition of creating a unique environment and dining experience that would enable guests to feel as though they had stepped right into Italy. Via Vanti! quickly won plaudits not just for its innovative Italian cuisine, extraordinary gelato (named "Best Gelato Shop in New York") and dazzling jewel box interior but also, under Carla's direction, for its active program of culinary and cultural events. It is Carla's conviction that all of us, regardless of our inherited ethnicities, share an "inner Italian"-that part of our nature which is most expressive, festive, spontaneous and fun-just waiting to be unlocked.
La Dolce Vita University: An Unconventional Guide to Italian Culture from A to Z is the natural outgrowth of Carla's work and play in both the restaurant and boutique travel industries, as well as a lifelong love affair with the land of her ancestors.
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