Killer Visual Strategies

Name: Killer Visual Strategies
Brand: Unknown
SKU: 9781119680222
Price: 56.99 NZD
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Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication

By Amy Balliett

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Summary

Killer Visual Strategies by Amy Balliett is an essential guide to the evolution and power of visual communication. The book explains how visual storytelling has shifted from a supplementary tool to a critical method for engaging audiences, building relationships, and clarifying complex information. It traces the history of visual communication, integrates visual examples such as timelines and data visualisations, and explores current trends like visual search, augmented reality (AR), and virtual reality (VR). Practical guidance is offered on creating impactful visual content, making this book invaluable across professions including marketing, sales, design, and HR.
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Format: Paperback / softback

$56⁹⁹

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Killer Visual Strategies

$56⁹⁹

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This book suits professionals and students interested in enhancing communication through visuals, particularly those in marketing, design, sales, human resources, and other fields where effective visual storytelling is vital.

Includes bilbiographical references (pages 199-209) index.

Description

Discover the foundation, power, and necessity of visual communication with this essential guide

Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organisations must meet this demand or risk being left behind.

Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualisations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message.

Learn best practices for visual communication
Gain inspiration from countless visual examples
Stay on top of the latest trends in visual communication
Understand visual communication for marketing, sales, design, HR, and more

Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

Book Details

INFORMATION

ISBN: 9781119680222

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 06 August 2020

Country: United States

Imprint: John Wiley & Sons Inc

Contributors:

Foreword by Guy Kawasaki

Audience: General / adult

DIMENSIONS

Spine width: 18.0mm

Width: 226.0mm

Height: 226.0mm

Weight: 658g

Pages: 240

Collections

Amy Balliett Education & Reference Non-Fiction

About the Author

AMY BALLIETT is an entrepreneur, speaker, teacher, and sought-after thought leader in the fields of visual communication and content marketing. As the founder and CEO of Killer Visual Strategies, Amy grew the agency from a bootstrapped startup into an industry leader and yearly awarded Inc. 5000 company, driving visual strategy for the world's top brands. In her capacity as a visual strategist, Amy has been featured in Forbes and Inc., has spoken at more than 175 conferences around the globe, and shares her knowledge as an instructor at the School of Visual Concepts in Seattle and on LinkedIn Learning.