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Iron Hope

Lessons Learned from Conquering the Impossible
Brief Description
Iron Hope proves that with a little direction, we can all develop the mental toughness to accomplish anything we set our mind to. This is essential reading for anybody with goals - not just athletes. — Cameron Hanes, New York Times bestselling author of Endure The... Read More
Format: Paperback / softback
$2900
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Releases 28th July 2026 (Approx. Date) Pre-order  "Iron Hope" now to secure your copy from our first shipment

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An extraordinary account of James Lawrence’s record-breaking feat of endurance – completing one hundred triathlons in one hundred days – with inspiring lessons on how we can all achieve the seemingly impossible.

An extraordinary account of James Lawrence's record-breaking feat of endurance - completing 100 triathlons in 100 days - with inspiring lessons on how we can all achieve the seemingly impossible. Now in B format

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Iron Hope proves that with a little direction, we can all develop the mental toughness to accomplish anything we set our mind to. This is essential reading for anybody with goals - not just athletes.

— Cameron Hanes, New York Times bestselling author of Endure

The ultimate guide to mental toughness by James 'Iron Cowboy' Lawrence - the greatest endurance athlete in human history.

In 2015, Lawrence set his third Guinness World Record by completing fifty full-distance triathlons in fifty states in fifty consecutive days - a 2.4 mile swim, 112 miles on a bike, then a 26.2 mile run, all in under seventeen hours each day. Pushing himself further, in 2021 at the age of forty-five, he set out to complete one hundred triathlons in one hundred days - a challenge so difficult that he wondered if he would survive it. By persevering, he hoped to inspire people to do the same for whatever difficulties they may be going through.

Lawrence has subjected his body to exhaustive physical testing, to every genetic analysis known to science. The stunning discovery is that, physically, he is unspecial in every way. The secret to his bulletproof body is his bulletproof mentality.

Vividly describing how he got through the 100 triathlons, and including practical advice for achieving your goals, in this life-changing book he reveals how to:

  • Say yes to opportunities
  • Develop confidence
  • Overcome obstacles holding you back
  • Forge an iron will by making and keeping small promises
  • Foster hope and resilience

Page by page, point by point, Iron Hope shows you how to reach for your dreams, whatever they are, and accomplish big things.

Book Details

INFORMATION

ISBN: 9781035062263

Publisher: Pan Macmillan

Format: Paperback / softback

Date Published: 22 January 2026

Country: United Kingdom

Imprint: Pan Books

Audience: General / adult

DIMENSIONS

Spine width: 19.0mm

Width: 132.0mm

Height: 198.0mm

Weight: 210g

Pages: 304

About the Author

James Lawrence, aka 'The Iron Cowboy', has broken four Guinness World Records for endurance racing. But this was all merely training for his most significant project: the Conquer 100. From 1 March 2021 to 9 June 2021, James Lawrence raced a full-distance triathlon every single day. That's 140.6 miles a day for 100 consecutive days, totalling 14,060 miles. James is a professional speaker and, in 2022, attended sixty-five events across the country. While often featured with stalwart speakers like Jay Shetty and Mel Robbins, James consistently achieves higher scores.

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