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Introduction to Graphic Design

A Guide to Thinking, Process, and Style
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Introduction to Graphic Design 2nd edition by Aaris Sherin is an essential textbook for beginners, covering fundamental design concepts such as layout, narrative, semiotics, colour, typography, production, and context. It features practical exercises, advice on research and presenting work, and a wide range of international examples from packaging to motion graphics. This edition expands coverage on cultural sensitivity, digital-first design, and critical analysis of trends, making it a comprehensive guide for visual learners.
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Format: Paperback / softback
$8299
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for students and newcomers to graphic design seeking a clear, practical introduction supported by real-world case studies and diverse examples.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning journey.

Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production, and context, with examples ranging from packaging design and advertising through to apps and motion graphics.

Features:

  • Boxes of "Do’s and Don’ts", tips and discussion points
  • Practical exercises throughout the book
  • Design In Action case studies
  • Broad variety of inspirational work from international designers
  • Includes advice on design development, research, presenting and critiquing work

This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design, and more critical analysis of trends in graphic design.

Book Details

INFORMATION

ISBN: 9781350232235

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 23 February 2023

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Edition: 2nd edition

Illustration: 500 full colour

Audience: Tertiary education

DIMENSIONS

Spine width: 16.0mm

Width: 210.0mm

Height: 268.0mm

Weight: 880g

Pages: 256

About the Author

Aaris Sherin is an educator, writer and designer. She is an Associate Professor of Graphic Design at St John's University, Queens, New York. Sherin is a frequent lecturer and speaker at both national and international design conferences. Her writing has been featured in publications such as PRINT Magazine, STEP Inside Design, Form, Leonardo, and Design and Culture.

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