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Interior Design in Practice
Case Studies of Successful Business Models
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Interior Design in Practice
$15999
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for aspiring interior design entrepreneurs, established practitioners seeking business growth, and interior design managers aiming to sharpen their business acumen.
Written by a former ASID national president and an eco-structure magazine editor, Interior Design in Practice: Case Studies of Successful Business Models provides a concise collection of real-world case studies of the business of interior design practice with lessons for everyone from the sole practitioner to large firms.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Through real-world case studies, master the business of interior design practice.
Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success.
Through real-world case studies, you'll learn the essentials of building a design practice, including:
Deciding how and when to use business planning, strategic planning, and financial planning to your benefit
Techniques to build teams and motivate team members
Ways to avoid costly mistakes
Advice on branding and marketing your firm and yourself
Methods to integrate new technology into your day-to-day practice, marketing, and networking
Coauthored by a former ASID national president and an experienced design writer and editor, Interior Design in Practice assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
San Francisco Book Review calls this book a "must-have manual for anyone considering beginning an interior design practice." The review highlights its thorough coverage of starting, sustaining, and eventually selling or transitioning the business, with practical examples that align closely with the realities of running an interior design firm.
Book Details
INFORMATION
ISBN: 9780470190531
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 05 March 2010
Country: United States
Imprint: John Wiley & Sons Inc
Illustration: Photos: 25 B&W, 0 Color; Drawings: 25 B&W, 0 Color
Audience: Professional and scholarly
DIMENSIONS
Spine width: 16.0mm
Width: 192.0mm
Height: 236.0mm
Weight: 504g
Pages: 240
Collections
About the Author
TERRI L. MAURER, FASID, a former national president of ASID, is a business consultant, commercial interior designer, author, speaker, and educator. Based in Akron, Ohio, she is the owner of Maurer Design Group and President of Maurer Consulting Group.
KATIE WEEKS, the editor of eco-structure magazine, is an experienced design writer and editor. She is a former editor of Contract magazine and has served as a member of the editorial advisory board for ASID ICON magazine.
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