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How to Run a Successful Design Business

The New Professional Practice
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Design has evolved into a diverse field encompassing branding, communications, product design, commercial interiors, and digital disciplines. Despite this growth, many design firms struggle with long-term planning and profitability. Shan Preddy compiles insights from over 80 experts, including advisors, practitioners, clients, and industry representatives, offering essential guidance on the business aspects of running a design firm. How to Run a Successful Design Business: The New Professional Practice is a comprehensive resource for both new and established design business owners and managers, covering creative and financial strategies needed for success.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for owners and managers of design firms across various specialisms, including branding, interiors, and digital, whether they are just starting out or seeking to improve their business approach and profitability within the creative industry.

Book Hero thinking about your next read

Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability.

Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields — advisors, practitioners, clients and representatives from design organisations — to provide you with information, suggestions, guidelines and thought-provoking opinions.

Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

David Kester, Chief Executive of the Design Council, praises the book for linking business acumen with enhanced design practice, highlighting its value for both newcomers and veterans. Deborah Szebeko of thinkpublic notes its usefulness as a practical reference that helps designers understand and influence the business world more effectively. The book is recognised for addressing the delicate balance between clients, teamwork, and design quality, offering wisdom from experienced contributors.

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Book Details

INFORMATION

ISBN: 9780566091896

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 28 April 2011

Country: United Kingdom

Imprint: Gower Publishing Ltd

Contributors:

  • Edited by Shan Preddy

Audience: Professional and scholarly

DIMENSIONS

Width: 174.0mm

Height: 246.0mm

Weight: 840g

Pages: 456

Collections

Arts & Culture Business & Entrepreneurship Non-Fiction

About the Author

Shan Preddy is a Partner at Preddy&Co which specialises in business development consultancy for design firms and training for their staff. Her professional affiliations include the Chartered Institute of Marketing and the Marketing Society, where she is a Business Leader. She is a member of the Institute of Directors, an Elected Associate of D&AD, a Fellow of the RSA and an accredited consultant on the DBA Experts Register. In addition, she is a regular speaker at, and chair of, design conferences and a skilled awayday facilitator. Throughout Europe, many leading design firms have benefited from Shan's expert business advice, and thousands of design professionals have read her books and participated in her popular masterclasses. Gary Baxter, Ann Binnie, Sean Blair, Kate Blandford, Kim Briggs, Stef Brown, Jan Casey, Madelaine Cooper, Lorna Dallas-Conte, Deborah Dawton, Peers De Trense, Kevin Duncan, Blair Enns, Jo Evans, Tina Fegent, Louis Hellman, Julia James, Phil Jones, Jonathan Kirk, Christine Losecaat, Liz Lydiate, Simon May, Mandy Merron, Barry Morris, Jeremy Myerson, Rod Petrie, Don Preddy, Shan Preddy, Adrian Rasdall, Lynda Relph-Knight, Darrell Stuart-Smith, Sophie Thomas, Michael Thomson, Gemma Went, James Woudhuysen.

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