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How Communication Design Works

Principles, Inspirations & Challenges
By Ulysses Voelker and Michael Schmitz
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Brief Description
Reflections and practical action for the rapidly evolving discipline of visual communication. How Communication Design Works addresses the radical changes occurring in the realm of communication design. This field is experiencing an overabundance of information, fake news, bots, AI, and crude graphic tools on the Internet.... Read More
Format: Hardback
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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Reflections and practical action for the rapidly evolving discipline of visual communication.

How Communication Design Works addresses the radical changes occurring in the realm of communication design. This field is experiencing an overabundance of information, fake news, bots, AI, and crude graphic tools on the Internet. Additionally, the speed of processes and the increasing pressure to be efficient, coupled with heightened competition and sometimes precarious working conditions, place creatives under significant pressure. This environment leaves little time for reflection on their work.

This handbook responds to the current situation by shedding new light on the societal relevance of the discipline in the context of professional practice. The authors, Ulysses Voelker and Michael Schmitz, leverage their extensive expertise and practical work examples to provide actionable suggestions and identify what truly matters in visual communication.

They describe the interconnectedness of design with a wide range of issues and address current challenges in depth. The overarching theme is that communication design is always the result of the attitude of its protagonists. This compendium clarifies how their actions influence communication, the values conveyed, and the resulting appearance of our visual world.

Book Details

INFORMATION

ISBN: 9783721210408

Publisher: Niggli Verlag

Format: Hardback

Date Published: 05 September 2024

Country: Switzerland

Imprint: Niggli Verlag

Illustration: 500 Illustrations

Audience: General / adult

DIMENSIONS

Width: 175.0mm

Height: 250.0mm

Weight: 820g

Pages: 336

Collections

Arts & Culture Fashion & Design Michael Schmitz Non-Fiction Ulysses Voelker

About the Author

Ulysses Voelker initially trained as a deckhand and completed an apprenticeship as a carpenter and worked in these professions before beginning his studies in communication design. After working as an art director, Voelker set up his own design studio. At the same time, he taught as a lecturer in typography and was appointed to Mainz University of Applied Sciences in 2000, where he taught until his retirement in 2019.

Communication designer Michael Schmitz worked at the Designlabor Gutenberg in Mainz for several years during his studies and beyond. He has been running his own studio in Cologne since 2017.

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  • Structuring Design: Graphic Grids in Theory and Practice
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    In visual communication, contents are arranged, organized, and presented. Design laws and principles inherent to every medium ensure that from a distance a novel looks like a novel, an art catalogue like an art catalogue, and a magazine like a magazine. This publication, awarded with the TDC New York Certificate of Typographic Excellence, offers a compact mix of explanations, practical...
    By Ulysses Voelker and Michael Schmitz
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