Michael Schmitz

Reflections and practical action for the rapidly evolving discipline of visual communication. How Communication Design Works addresses the radical changes occurring in the realm of communication design. This field is experiencing an overabundance of information, fake news, bots, AI, and crude graphic tools on the Internet. Additionally, the speed of processes and the increasing pressure to be efficient, coupled with...

In visual communication, contents are arranged, organized, and presented. Design laws and principles inherent to every medium ensure that from a distance a novel looks like a novel, an art catalogue like an art catalogue, and a magazine like a magazine. This publication, awarded with the TDC New York Certificate of Typographic Excellence, offers a compact mix of explanations, practical...