Hospitality Strategic Management

Name: Hospitality Strategic Management
Brand: Unknown
SKU: 9780470083598
Price: 252.99 NZD
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Concepts and Cases

By Cathy A. Enz

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Summary

Hospitality Strategic Management: Concept and Cases, Second Edition by Cathy A. Enz offers an updated and thorough exploration of strategic management within the global hospitality sector. This edition incorporates the latest models, theories, and industry practices, with a focus on innovation, entrepreneurship, leadership, ethics, and franchising. The book features eight detailed case studies encompassing industries such as lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, complete with exhibits and real-world documents.
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Format: Hardback

$252⁹⁹

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Hospitality Strategic Management

$252⁹⁹

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Ideal for executive-level hospitality training and professionals seeking to enhance their strategic management expertise in various hospitality sectors.

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A.

Description

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising.

Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines. This makes the book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Book Details

INFORMATION

ISBN: 9780470083598

Publisher: John Wiley and Sons Ltd

Format: Hardback

Date Published: 21 April 2009

Country: United Kingdom

Imprint: John Wiley & Sons Ltd

Edition: 2nd Edition

Audience: Tertiary education

DIMENSIONS

Spine width: 40.0mm

Width: 198.0mm

Height: 234.0mm

Weight: 1332g

Pages: 696

Collections

Cathy A. Enz Education & Reference Engineering, Technology & Agriculture Non-Fiction Science & Nature

About the Author

Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation & Dynamic Management at the School of Hotel Administration at Cornell University, where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.