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Growth Engineering

How to Build Systems That Drive Product Success in an AI-Driven World
By Rita Okonkwo
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Brief Description
Build software that users actually use with proven growth-oriented software development strategies. In Growth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World, experienced software engineer with the Microsoft Experiences + Devices Growth team, Rita Okonkwo, delivers a strategic guide for anyone... Read More
Format: Paperback / softback
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Build software that users actually use with proven growth-oriented software development strategies.

In Growth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World, experienced software engineer with the Microsoft Experiences + Devices Growth team, Rita Okonkwo, delivers a strategic guide for anyone interested in building tech products that scale organically through smart technical choices.

You'll learn how clean architecture, thoughtful instrumentation, and experimentation frameworks directly influence growth outcomes. With a focus on practical systems and real-world decision-making, this book shows how to build software that gains traction, drives engagement, and supports continuous iteration.

You'll learn all about key growth engineering strategies like feature flighting, data-driven experimentation, logging, and metrics tracking. You'll find real-world case studies that break down design systems that support rapid iteration, and data-based product decision-making.

Inside the book:

  • Why growth engineering matters and how engineers can get directly involved in it
  • Experimentation strategies, including controlled rollouts and effective A/B testing techniques
  • How to build scalable data pipelines and integrate real-time analytics
  • Ways to create a growth-first engineering culture, generating faster iterations without sacrificing quality

Perfect for software engineers, product managers, and developers interested in building products that users love, Growth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World is a must-read for entrepreneurs, founders, and other technology business leaders ready to discover how to consistently create commercially successful software.

Book Details

INFORMATION

ISBN: 9781394378463

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 06 April 2026

Country: United States

Imprint: John Wiley & Sons Inc

Audience: Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 185.0mm

Height: 231.0mm

Weight: 295g

Pages: 208

Collections

Computing & Technology Education & Reference Non-Fiction Rita Okonkwo

About the Author

RITA OKONKWO is a software engineer specializing in growth systems. She works in Microsoft’s Experiences + Devices organization, where she focuses on experimentation, intelligence, and scalable growth infrastructure. She combines academic insight with real-world engineering experience to bridge the gap between technical systems and product strategy.

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