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Graphic Design. 1890-Today

Series: Basic Art
Brief Description
Through the turbulent events of the last century-and-a-half, graphic design-with its vivid, neat synthesis of image and idea-has distilled the spirit of each age. It surrounds us every minute of the day, from minimalist packaging to colorful adverts, environmental graphics to sleek interfaces: graphic design is... Read More
Format: Hardback
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From decorative 1890s Art Nouveau posters via typographical ads from the 1960s to social media-led work of the 2010s, Jens Müller explores how this persuasive visual language reached every part of society and changed the world. With hundreds of seminal works and industry leader profiles, it's a treat for design fans and professionals alike.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Through the turbulent events of the last century-and-a-half, graphic design-with its vivid, neat synthesis of image and idea-has distilled the spirit of each age. It surrounds us every minute of the day, from minimalist packaging to colorful adverts, environmental graphics to sleek interfaces: graphic design is as much about reflecting society's aspirations and values as it is about transmitting information.

Now published as part of our popular Basic Art series, this vibrant compendium lays out the evolution of graphic design from its inception in the 1890s up until the present day. Using his sweeping knowledge of the field, author Jens Müller has curated hundreds of examples from across the globe, arranged by decade.

Each chapter also includes thumbnails of significant movements and influential publications, plus concise biographies of design masterminds like Massimo Vignelli (New York subway wayfinding), Otl Aicher (Lufthansa identity), Paula Scher (Citibank identity), Milton Glaser (I Love New York), Louise Fili (packaging), and Stefan Sagmeister (handwritten posters).

This succinct but authoritative collection reflects on the development of a creative field that is constantly changing and challenging itself. The design classics Müller has curated act as coordinates, helping to trace the incontrovertible influence of graphic design on our daily lives. It's both a handy primer and an informed exploration of how graphic design shapes our choices, from the products we buy and the media we consume, to how we behave and think of ourselves.

Series: Basic Art

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  • Graphic Design. 1890-Today
    Through the turbulent events of the last century-and-a-half, graphic design-with its vivid, neat synthesis of image and idea-has distilled the spirit of each age. It surrounds us every minute of the day, from minimalist packaging to colorful adverts, environmental graphics to sleek interfaces: graphic design is as much about reflecting society's aspirations and values as it is about transmitting information....
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  • Japanese Woodblock Prints
    From Edouard Manet's portrait of naturalist writer Émile Zola sitting among his Japanese art finds to Van Gogh's meticulous copies of the Hiroshige prints he devotedly collected, 19th-century pioneers of European modernism made no secret of their love of Japanese art. In all its sensuality, freedom, and effervescence, the woodblock print is single-handedly credited with the wave of japonaiserie that...
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  • Haring
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  • Hiroshige
    Utagawa Hiroshige (1797-1858) was one of the last great artists in the ukiyo-e tradition. Literally meaning "pictures of the floating world," ukiyo-e was a particular woodblock print genre of art that flourished between the 17th and 19th centuries. Subjects ranged from the bright lights and attractions of Edo (modern-day Tokyo), to spectacular natural landscapes. In the West, Hiroshige's prints became...
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Book Details

INFORMATION

ISBN: 9783754400241

Publisher: Taschen GmbH

Format: Hardback

Date Published: 28 July 2025

Country: Germany

Imprint: Taschen GmbH

Audience: General / adult

DIMENSIONS

Spine width: 15.0mm

Width: 210.0mm

Height: 260.0mm

Weight: 627g

Pages: 96

About the Author

Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.

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