Festival and Events Management

Name: Festival and Events Management
Brand: Taylor & Francis
SKU: 9780750658720
Price: 151.0 NZD
Availability: InStock

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Summary

Festival and Events Management: an international perspective explores the vital role of events management within the cultural, tourism, and arts industries. Featuring global insights from both industry professionals and academics, it covers key topics such as events and cultural environments, managing arts and leisure experiences, and marketing alongside policies and strategies in art and leisure management. Each chapter includes exercises to enhance learning, supported by an online resource offering additional teaching materials and solution guides.
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Format: Paperback / softback

$151⁰⁰

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Festival and Events Management

$151⁰⁰

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This text is ideal for students, educators, and professionals engaged in the cultural, arts, and tourism sectors who seek a comprehensive understanding of events management from an international perspective.

Looking at the central role of events management in the cultural, tourism and arts industries, this title examines the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. It also provides illustrations of the event management operation.

* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA

Description

Festival and Events Management: an international perspective is a unique text that examines the central role of events management in the cultural, tourism, and arts industries.

With international contributions from both industry professionals and academia, the text covers a variety of important topics:

Events & cultural environments
Managing the arts & leisure experience
Marketing, policies, and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Book Details

INFORMATION

ISBN: 9780750658720

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 17 October 2003

Country: United Kingdom

Imprint: Butterworth-Heinemann Ltd

Contributors:

Edited by Jane Ali-Knight
Edited by Ian Yeoman
Edited by Martin Robertson
Edited by Siobhan Drummond
Edited by Una McMahon-Beattie

Audience: Professional and scholarly

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 658g

Pages: 440

Collections

Business & Entrepreneurship Business Leadership & Management Education & Reference Non-Fiction

About the Author

Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie