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Cultures of Commodity Branding
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Summary
The book presents branding within broader social practices such as gift-giving, ritual, and sacrifice, arguing that these traditions form a continuum with modern branding techniques.
Contributions from cultural anthropologists and archaeologists challenge conventional views, prompting economists and marketers to reconsider branding's relationship with capitalism across diverse contexts, including Cameroon, Socialist Hungary, and online marketplaces like eBay.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This volume is ideal for readers interested in cultural history, anthropology, archaeology, marketing theory, and economic history, particularly those looking to deepen understanding of branding beyond contemporary capitalism.
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See moreThe contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
Cultures of Commodity Branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe.
What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.
Series: UCL Institute of Archaeology Publications
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Cultures of Commodity Branding
Cultures of Commodity Branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe....PaperbackSold Out -
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Book Details
INFORMATION
ISBN: 9781598745429
Publisher: Left Coast Press Inc
Format: Paperback / softback
Date Published: 31 August 2012
Country: United States
Imprint: Left Coast Press Inc
Contributors:
- Edited by Andrew Bevan
- Edited by David Wengrow
Audience: General / adult, Tertiary education
DIMENSIONS
Width: 152.0mm
Height: 229.0mm
Weight: 408g
Pages: 267
About the Author
Edited by Bevan, Andrew; Wengrow, David
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