Crafting Luxury

Name: Crafting Luxury
Brand: Unknown
SKU: 9781789385809
Price: 85.99 NZD
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Craftsmanship, Manufacture, Technology and the Retail Environment

By Shaun Borstrock and Veronica Manlow and Mark Bloomfield and Silvio Carta

Summary

Crafting Luxury explores the complex and multifaceted concept of luxury in contemporary Western culture. The book critically examines how luxury is perceived, branded, and consumed, analysing industry structures and production practices. It provides diverse perspectives on luxury from both established companies and emerging independents, while also considering the impact of technology on manufacturing, retail, and sales. Through an insider's view, it sheds light on the hierarchies and relationships that shape the luxury market today.
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Format: Paperback / softback

$85⁹⁹

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Crafting Luxury

$85⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for readers interested in arts, culture, marketing, consumer behaviour, and the luxury goods industry, including producers, marketers, academics, and discerning consumers.

A fresh approach to contemporary views of luxury focusing on extensive academic research and industry insights, pushing the boundaries by using luxury as a catalyst for innovative research in a variety of domains spanning design, art, craftsmanship, technology, retail, architecture and cultural and social studies. 12 col. illus.

Description

An exploration of the many issues and debates that surround the idea of luxury.

The idea of luxury has secured a place in contemporary Western culture and the term has now joined common parlance in both established and emerging economies. Crafting Luxury explores contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by marketers, and the effect this has on consumers and their purchasing habits.

It examines the industry structures, analysing production practices as well as the effects of hierarchies on both internal and external perceptions of luxury, from the makers to the sellers and consumers. Offering different perspectives and interpretations of luxury, the authors dissect the work of companies across the industry, from established companies to emerging models and from conglomerates to small independents.

They further explore the impact of technology on consumption, manufacture, the retail environment, and sales, providing a true insider’s view of this complex world.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

'This multi-authored innovative study brings together differing perspectives that are readable, informative and up-to-date, exciting producers, consumers and critics alike.' – Christopher J. Berry, University of Glasgow

'An important contribution that deconstructs the premises of luxury with candour, insight and deep criticality.' – Jessica Helfand, designer, author and educator

'A well put-together book that gets to the heart of what makes for the experience of luxury; essential reading for understanding the phenomenon.'

Book Details

INFORMATION

ISBN: 9781789385809

Publisher: Intellect

Format: Paperback / softback

Date Published: 30 June 2022

Country: United Kingdom

Imprint: Intellect Books

Illustration: 12 Illustrations, color

Audience: Professional and scholarly

DIMENSIONS

Width: 170.0mm

Height: 244.0mm

Weight: 250g

Pages: 224

Collections

Arts & Culture Business & Entrepreneurship Company Culture & Human Resources Mark Bloomfield Non-Fiction Shaun Borstrock Silvio Carta Veronica Manlow

About the Author

Mark Bloomfield is a digital craftsman and artist based at London's iconic Oxo Tower. He is visiting professor of design, innovation and technology in the School of Creative Arts at the University of Hertfordshire. Mark has designed for some of the most influential and prominent designers, including Asprey, and Vivienne Westwood. Additionally, he has worked in film and TV making jewellery for Titanic, Judge Dredd, Braveheart and Gentleman Jack. Mark creatively combines traditional craft techniques with advanced digital processes.

Shaun Borstrock is Associate Dean; Business, Innovation and Projects and is Head of the Digital Hack Lab, In Pursuit of Luxury and Creative Ideas in the School of Creative Arts at the University of Hertfordshire. He is interested in design-led innovation where design comes first – not as a service to fulfil a business strategy, but as a visionary path where design is considered to be an intrinsic part of decision making. Shaun’s research evaluates notions of luxury that seem far removed from today's world of excessive consumption.

Silvio Carta is an ARB and RIBA architect, fellow of the Royal Society of Arts and Head of Art and Design at the University of Hertfordshire, where he is also Director of the Professional Doctorates in Fine Arts (DFA) and Design (DDES). His research focuses on computational design and spatial aspects of design. Silvio is head of the editorial board of Seoul-based C3 Magazine, editor of AMPS Architecture Media Politics and Society (UCL Press) and the author of Big Data, Code and the Discrete City (Routledge 2019) and Machine Learning and the City Reader (Wiley 2022).

Veronica Manlow is an associate professor at Brooklyn College's Murray Koppelman School of Business in the Business Management Department and the Academic Director of the Blackstone LaunchPad at Brooklyn College, a programme focused on entrepreneurship. She is one of the directors of the In Pursuit of Luxury (IPOL) professional association and co-editor of the IPOL journal Luxury Studies.