Corporate Design

Name: Corporate Design
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9783721210231
Price: 72.99 NZD
Availability: InStock

The Latest from Germany

0.0 (0 reviews)

Summary

Corporate Design is an insightful exploration into how businesses craft their visual and brand identities. The author delves into the principles and strategies that shape a company's external image, focusing on the role of graphic design and branding in building a corporate identity. This book is a valuable resource for understanding the artistic and cultural impacts of design in the business world.
Read More

Format: Hardback

$72⁹⁹

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 4-6 weeks

Found a better price? Request a price match

Corporate Design

$72⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in exploring the transformative power of design within business contexts, merging creativity with strategic thinking. It offers insights into how corporate identity shapes consumer perception and guides branding efforts. Ideal for anyone curious about the intersection of art and commerce, this book provides valuable perspectives on how visual communication can influence corporate success.

Description

Corporate Design (CD) refers to all components that in their entirety make up the identity of a brand. It defines the special features of the respective company or institution and generates both attention and orientation for the target group—from logo design to colour scheme, imagery, typography, design grid, etc. The success of a CD is its recognition value on as many channels as possible.

Today's corporate identities are characterised by the fact that they are flexible, modular or generative, i.e. not only striking but also variable at the same time. It is therefore essential that all elements are designed flexibly, allowing their adaptation to the respective requirements. The presented current corporate design and branding concepts from Germany point to the future and are distinguished by their conceptual inventiveness, design expertise, and perfect craftsmanship.

Book Details

INFORMATION

ISBN: 9783721210231

Publisher: Niggli Verlag

Format: Hardback

Date Published: 27 October 2022

Country: Switzerland

Imprint: Niggli Verlag

Illustration: 500 Illustrations

Contributors:

Edited by Odo-Ekke Bingel Bingel

Audience: General / adult

DIMENSIONS

Width: 20.0mm

Height: 260.0mm

Weight: 1040g

Pages: 240

Collections

Arts & Culture Non-Fiction

About the Author

Odo-Ekke Bingel is a lifecycle and branding consultant. He acquired his marketing expertise with international B2B groups and B2C branded companies. His industry focus is on chemicals, electronics, pharmaceuticals and cosmetics. Since 2008, he has regularly published State of The Art corporate and print design projects from German-speaking countries.