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Corporate Design
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Corporate Design
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Corporate Design (CD) refers to all components that in their entirety make up the identity of a brand. It defines the special features of the respective company or institution and generates both attention and orientation for the target group—from logo design to colour scheme, imagery, typography, design grid, etc. The success of a CD is its recognition value on as many channels as possible.
Today's corporate identities are characterised by the fact that they are flexible, modular or generative, i.e. not only striking but also variable at the same time. It is therefore essential that all elements are designed flexibly, allowing their adaptation to the respective requirements. The presented current corporate design and branding concepts from Germany point to the future and are distinguished by their conceptual inventiveness, design expertise, and perfect craftsmanship.
Book Details
INFORMATION
ISBN: 9783721210231
Publisher: Niggli Verlag
Format: Hardback
Date Published: 27 October 2022
Country: Switzerland
Imprint: Niggli Verlag
Illustration: 500 Illustrations
Contributors:
- Edited by Odo-Ekke Bingel Bingel
Audience: General / adult
DIMENSIONS
Width: 20.0mm
Height: 260.0mm
Weight: 1040g
Pages: 240
Collections
About the Author
Odo-Ekke Bingel is a lifecycle and branding consultant. He acquired his marketing expertise with international B2B groups and B2C branded companies. His industry focus is on chemicals, electronics, pharmaceuticals and cosmetics. Since 2008, he has regularly published State of The Art corporate and print design projects from German-speaking countries.
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