Consumer Behaviour in Tourism

Name: Consumer Behaviour in Tourism
Brand: Taylor & Francis
SKU: 9780367495596
Price: 130.0 NZD
Availability: InStock

By Susan Horner and Swarbrooke John

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Summary

Consumer Behaviour in Tourism is a comprehensive and updated guide that explores the nature of tourism and the behaviours of contemporary tourists. It provides insightful knowledge useful for managing and marketing tourism across various sectors such as hospitality, tour operations, transport, cruising, airlines, and visitor attractions.

The fourth edition incorporates new material on the impact of Information Communication Technologies (ICT), including social media, augmented and virtual reality, climate change, sustainability, and the effects of crises and natural disasters on tourism. It features thirty international case studies covering topics like Airbnb, overtourism, Covid-19, wellness tourism, dark tourism, and pilgrimage tourism, among others.

Additionally, the textbook includes online resources such as PowerPoint slides and a case archive, with chapters structured to promote student-centred learning through conclusions, discussion points, essay questions, and exercises.
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Format: Paperback / softback

$130⁰⁰

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Consumer Behaviour in Tourism

$130⁰⁰

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This book is an invaluable resource for students studying tourism, particularly those focused on understanding consumer behaviour and contemporary issues in tourism management and marketing.

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.

Description

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism, including tour operations, hospitality, visitor attractions, transport, retail travel, cruising, and airlines.

This fourth edition has been updated to include:

New material on the impact of Information Communication Technologies (ICT) developments in tourism, including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry.
Thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica.
New online resources, including PowerPoint slides and a case archive.

Each chapter features conclusions, discussion points, essay questions, and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. Consumer Behaviour in Tourism is an invaluable resource for students studying tourism.

Book Details

INFORMATION

ISBN: 9780367495596

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 15 December 2020

Country: United Kingdom

Imprint: Routledge

Edition: 4th edition

Illustration: 26 Tables, color; 58 Line drawings, color; 58 Illustrations, color

Audience: Tertiary education

DIMENSIONS

Width: 174.0mm

Height: 246.0mm

Weight: 860g

Pages: 484

Collections

Business & Entrepreneurship Education & Reference Marketing & Sales Non-Fiction Susan Horner Swarbrooke John

About the Author

Susan Horner was formerly Associate Professor of Hospitality, Tourism and Events Management at Plymouth University, UK. She previously lectured at Bournemouth University, César Ritz Colleges, Switzerland, and Sheffield Hallam University.

John Swarbrooke was formerly Professor of Tourism at the University of Plymouth, Head of Tourism, Hospitality and Events at Manchester Metropolitan University, Academic Director of César Ritz Colleges, Switzerland, and Director of the Centre for International Tourism Research at Sheffield Hallam University.