Connecting

Connecting is an homage to our creative forces. Each page is an illustrative example designed to enlighten, illuminate, challenge and provoke. You can start anywhere, dip in and out, or read it end to end.

We are happier when we are more creative, but are we more creative when we are happy? The longstanding view in psychology is that positive emotions are conducive to creativity. When we are feeling up, we feel we are more resourceful, but what if we are measuring the wrong thing?

New studies have shown it is not the type of emotions, but the intensity with which we experience them that is the real driver of our creativity. Nor is our emotional palette limited to "good" feelings. All of our emotions offer creative gifts provided we experience them with depth and understanding. How to cultivate your creativity to live a more emotionally rewarding life?

Drawing on insights from neuroscience and psychology, Connecting will explore seven paradoxical aspects of our emotional experiences that fuel our creativity. We will bring it to life through a visually rich immersion that, by simply reading it, you will be connecting to your creativity to live a deeper, more meaningful life.