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Cartier: 13 rue de la Paix

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Cartier: 13 rue de la Paix traces the illustrious history of Cartier's flagship boutique from its inception in 1899 to its recent modern transformation. Located at the legendary Paris address, the book explores how Louis Cartier and Jeanne Toussaint shaped the House's iconic style and identity. Featuring previously unpublished photographs, it highlights the boutique's blend of contemporary design with artisanal craftsmanship, reflecting the heritage and creativity of the Cartier brand.
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Format: Hardback
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This book will appeal to enthusiasts of luxury jewellery, fans of Cartier's design legacy, and readers interested in the history of iconic fashion houses and Parisian culture.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

This legendary address—13 rue de la Paix—evokes the very origins of Cartier. It was the cradle of the Cartier legend, where Louis Cartier, and later Jeanne Toussaint, invented the House's style and identity. The address has also been marked by history, as countless crowned heads of state from Europe to Asia, as well as movie stars and industry leaders, once pushed open the doors here to enter the renowned Parisian jewellery store.

This book retraces the trajectory of the famous boutique, from its opening in 1899 to its current transformation, exploring Cartier's metamorphosis thanks to an architectural concept that reinvented its décor by infusing it with a contemporary spirit and updating it with a blend of high standards mixed with emotion. This iconic location reflects the vast history of the House of Cartier and its most emblematic creations, which are recounted in this volume.

Previously unpublished photographs by celebrated photographers such as Laziz Hamani capture the rebirth of the jeweller's flagship store. This brand-new setting amplifies the location's unique creative ethos by celebrating Cartier's exceptional expertise and its commitment to artisanal craftsmanship.

Book Details

INFORMATION

ISBN: 9782080281906

Publisher: Editions Flammarion

Format: Hardback

Date Published: 10 November 2022

Country: France

Imprint: Flammarion

Illustration: 200 Illustrations

Audience: General / adult

DIMENSIONS

Width: 255.0mm

Height: 300.0mm

Weight: 2040g

Pages: 268

About the Author

François Chaille is the author of some fifteen books published by Flammarion, including Coloratura by Cartier (2018), The Cartier Collection: Jewelry (2019), Magnitude by Cartier (2019), [Sur]Naturel Cartier (2020), and Sixième Sens par Cartier (2021).

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