Business Research

Name: Business Research
Brand: Allen & Unwin
SKU: 9781352011814
Price: 129.95 NZD
Availability: InStock

A Practical Guide for Students

By Jill Collis and Roger Hussey

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Summary

Business Research, now in its fifth edition, is a practical and accessible guide covering the entire research process from literature review to reporting results. It offers students clear, methodical advice combined with sound academic grounding to help decide on the best methods for data collection, analysis, and presentation. This edition includes expanded guidance on challenging areas such as sampling and presenting data, along with a refreshed international perspective. Online resources complement the textbook to support teaching and learning.
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Format: Paperback / softback

$129⁹⁵

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Business Research

$129⁹⁵

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for undergraduate and postgraduate business students, including those pursuing Masters, PhD, and MBA programmes, as well as anyone seeking practical and academic guidance on conducting business research.

Description

Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects.

Its balance of practical advice, methodical approach, and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing, and presenting data.

New to this Edition:

Expanded practical guidance on areas students find challenging, such as sampling, writing up research, and presenting data.
Fully revised and refreshed to provide a more international perspective.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-research. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

This textbook is praised for its clear structure, conciseness, and practical guidance, making complex business research accessible for undergraduate, graduate and postgraduate students. Reviewers highlight its valuable new chapter on publishing research and note its usefulness across masters, PhD, and MBA levels. It is recommended as a comprehensive resource for understanding research proposals, philosophy of science connections, and research reporting.

Book Details

INFORMATION

ISBN: 9781352011814

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 06 April 2021

Country: United Kingdom

Imprint: Bloomsbury Academic

Edition: 5th edition

Illustration: 10 bw illus

Audience: Tertiary education

DIMENSIONS

Spine width: 18.0mm

Width: 192.0mm

Height: 258.0mm

Weight: 865g

Pages: 376

Collections

Business & Entrepreneurship Education & Reference Jill Collis Non-Fiction Roger Hussey

About the Author

Dr Jill Collis, BA (Hons), PhD, has a business background. Her subsequent experience as a mature student gave her considerable insight into the needs of students and those who teach them, which is reflected in her writing. She started her academic career as a research associate in the Small Business Research Centre at Kingston University London in 1998. From 2010 to 2019 she was Reader (Associate Professor) in Accounting at Brunel University London, where she was the founding director of the Accounting and Auditing Research Centre. Jill’s research has contributed to the ‘think small first’ approach in UK company law and policy on better regulation to reduce burdens on smaller entities. Internationally, she is recognised as a leading scholar on the financial reporting and auditing needs of small and micro-companies. In 2015 she received the Best Supervisor Award from the Union of Brunel Students and an award from Brunel’s College of Business, Arts and Social Sciences in recognition of her outstanding contribution to the student experience.

Dr Roger Hussey is a Fellow of both the Association of Chartered Certified Accountants and holds an MSc in Industrial Relations and a PhD in Accounting from the University of Bath. He has published many books and articles on accounting and management subjects. After several years in industry, he was appointed Director of Research into Employee Communications at the Industrial Relations Unit, St Edmund Hall, University of Oxford. After six years at Oxford, he moved to the University of the West of England. In 2000 Roger became the Dean of the Odette School of Business in Windsor, Canada. He is now Emeritus Professor at the University of the West of England and the University of Windsor.