Bit by Bit

Name: Bit by Bit
Brand: NewSouth Books
SKU: 9780691196107
Price: 74.0 NZD
Availability: InStock

Social Research in the Digital Age

By Matthew J. Salganik

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4.1

( 172 ratings, 9 reviews)

Summary

Bit by Bit by Matthew J. Salganik offers an innovative and accessible guide to conducting social research in the digital era. The book explores how the rise of social media, smartphones, and digital technologies enables unprecedented opportunities to collect and analyse data on human behaviour. Salganik demonstrates new methodologies for observing behaviour, designing experiments, and engaging in large-scale collaborations, while addressing critical ethical challenges with practical advice.
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Format: Paperback / softback

$74⁰⁰

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Bit by Bit

$74⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for social scientists, researchers, students, and anyone interested in understanding and applying modern digital techniques to social research.

This essential guide to doing social research in this fast-evolving digital age explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations.

Description

An innovative and accessible guide to doing social research in the digital age.

The rapid spread of social media, smartphones, and other digital wonders enables us to collect and process data about human behaviour on a scale never before imaginable, offering entirely new approaches to core questions about social behaviour. Bit by Bit is the key to unlocking these powerful methods. In this authoritative and accessible book, Matthew Salganik explains how the digital revolution is transforming the way social scientists observe behaviour, ask questions, run experiments, and engage in mass collaborations.

Featuring a wealth of real-world examples and invaluable advice on how to tackle the thorniest ethical challenges, Bit by Bit is the essential guide to doing social research in this fast-evolving digital age.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Award-winning: Winner of the 2019 PROSE Award in Textbook / Social Sciences by the Association of American Publishers and the AAPOR Book Award from the American Association for Public Opinion Research, recognising its excellence and impact in social research methodology.

Book Details

INFORMATION

ISBN: 9780691196107

Publisher: Princeton University Press

Format: Paperback / softback

Date Published: 06 August 2019

Country: United States

Imprint: Princeton University Press

Illustration: 79 b/w illus. 28 tables. 2 maps.

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 178.0mm

Height: 229.0mm

Weight: 250g

Pages: 448

Collections

Education & Reference Matthew J. Salganik Non-Fiction

About the Author

Matthew J. Salganik is professor of sociology at Princeton University, where he is also affiliated with the Center for Information Technology Policy and the Center for Statistics and Machine Learning.