1
of
1
Big Data MBA
Driving Business Strategies with Data Science
Ratings/reviews counts are updated frequently.
Check link for latest rating. ( 65 ratings, 6 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still
learning, it may not be perfect - your
feedback is welcome!
Summary
Read More
Format: Paperback / softback
$7999
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 3-4 weeks
Found a better price? Request a price match
Big Data MBA
$7999
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Integrate big data into business to drive competitive advantage and sustainable success
Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business.
You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimise key processes, uncover monetisation opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalising analytics, optimal organisational structure, and using analytic insights throughout your organisation's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce.
Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organisation's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity.
- Understand where and how to leverage big data
- Integrate analytics into everyday operations
- Structure your organisation to drive analytic insights
- Optimise processes, uncover opportunities, and stand out from the rest
- Help business stakeholders to “think like a data scientist”
- Understand appropriate business application of different analytic techniques
If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.
Book Details
INFORMATION
ISBN: 9781119181118
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 02 February 2016
Country: United States
Imprint: John Wiley & Sons Inc
Audience: Professional and scholarly
DIMENSIONS
Spine width: 23.0mm
Width: 188.0mm
Height: 234.0mm
Weight: 544g
Pages: 320
About the Author
BILL SCHMARZO is the chief technology officer of the Big Data Practice of EMC Global Services. He is responsible for setting the strategy and defining the big data service offerings and capabilities for EMC Global Services. He also works directly with organizations to help them identify where and how to start their big data journeys. In addition, Schmarzo is the author of Big Data: Understanding How Data Powers Big Business from Wiley.
More from Computing & Technology
View all-
Digital Minimalism
Digital Minimalism by Cal Newport presents a revolutionary strategy for optimising your interaction with digital technology in a way that fosters productivity, focus, happiness, and creativity. Most of us recognise that our reliance on texting, Instagram, Facebook, and Twitter is not due to sheer lack of intelligence or depth, but because these platforms truly offer significant value in the form...Paperback$2400Elsewhere:$2600Unit price /UnavailableIn StockShips today -
New ReleaseEmpire of AI
An eye-opening account of the tech arms race shaping our planet, from an award-winning journalist and AI insider to the world of Sam Altman and OpenAI. When longtime AI expert and journalist Karen Hao first began covering OpenAI in 2019, she thought they were the good guys. Founded as a nonprofit with safety enshrined as its core mission, it was...Paperback$2899Elsewhere:$3700Unit price /UnavailableIn StockShips today -
Careless People
Shocking and darkly funny, Careless People gives you a front-row seat to the decisions that are shaping our world and the people who make them. Welcome to Facebook. Sarah Wynn-Williams, a young diplomat from New Zealand, pitched for her dream job. She saw Facebook's potential and knew it could change the world for the better. But, when she got there...Paperback$2800Unit price /UnavailableIn StockShips today -
Open to Work
‘Open To Work helps you stop fearing the future and start shaping it with purpose.’ Jay Shetty‘An instantly useful guide to futureproofing your career.’ Adam Grant‘Open to Work lays out a smart and clear path to the future of work’ Brené Brown In a world where AI is transforming work at a rapid pace, Open to Work is your essential...Paperback$2999Elsewhere:$3799Unit price /UnavailableIn StockShips today -
If Anyone Builds It, Everyone Dies
The founder of the field of AI risk explains why superintelligent AI is a global suicide bomb and we must halt development immediately. AI is the greatest threat to our existence that we have ever faced. The technology may be complex but the facts are simple. We are currently on a path to build superintelligent AI. When we do, it...Paperback$3200Elsewhere:$4000Unit price /UnavailableIn StockShips today -
The Amazing Generation
A children's version of the global bestseller The Anxious Generation How can we live a happy and exciting life without a smartphone? The Anxious Generation started a world-changing conversation about the effects of smartphones and social media on young people. Now bestselling authors Jonathan Haidt and Catherine Price have teamed up to talk directly to those young people about how...Paperback$2500Elsewhere:$3000Unit price /UnavailableIn StockShips today -
The Infinity Machine
A revelatory portrait of the visionary behind Google DeepMind, the race to control the future - and what it means to win. Even in a tech world crowded with visionary leaders, Demis Hassabis is recognised as a special case. Born to working-class, immigrant parents in North London, a chess prodigy by five and wizard coder in his teens, he turned...Paperback$3499Elsewhere:$4500Unit price /UnavailableIn StockShips today -
Co-Intelligence
From Wharton professor and author of the One Useful Thing Substack, comes an urgent and definitive playbook for working, learning and living in the new age of AI. For fans of Kevin Kelly, Ray Kurzweil, Cal Newport, and Martin Ford. A New York Times Bestseller Co-Intelligence is the very best book I know about the ins, outs, and ethics of...Paperback$3400Elsewhere:$4000Unit price /UnavailableIn StockShips today -
The Bullet Journal Method
The Bullet Journal Method by Ryder Carroll is an indispensable guide to gaining control over your chaotic life using the power of a simple pen and notebook. Whether you're a seasoned planner or a beginner, this book lays out a revolutionary system that provides structure, clarity, and purpose to your everyday activities. It's not just a method of organising your...Paperback$2400Elsewhere:$2799Unit price /UnavailableIn StockShips today -
Careless People
Shocking and darkly funny, Careless People gives you a front-row seat to the decisions that are shaping our world and the people who make them. Welcome to Facebook. Sarah Wynn-Williams, a young diplomat from New Zealand, pitched for her dream job. She saw Facebook's potential and knew it could change the world for the better. But, when she got there...Paperback$3200Elsewhere:$3999Unit price /UnavailableIn StockShips today -
Little Book of Data
Data is not about number crunching. It’s about ideas. And when used properly (read: ethically), it is the problem solver of our time. Yet many savvy people seem to be in data denial: they don’t think they need to understand data, or it’s too complicated, or worse, using it is somehow unethical. As data and AI (just an accelerated way...Paperback$3400Elsewhere:$3799Unit price /UnavailableIn StockShips today -
Don’t Burn Anyone at the Stake Today
An electrifying, thought-provoking exploration of how the digital era is reshaping our world, by bestselling, Women's Prize-winning writer Naomi Alderman. What's the most useful thing you could know about your own life? In this era-defining book, developed from her groundbreaking Radio 4 essay series, Naomi Alderman turns her boundless curiosity and incisive thinking to a question that affects us all—how...Hardback$3500Elsewhere:$4500Unit price /UnavailableIn StockShips today
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
