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Behind Collections

Graphic Design and Promotion for Fashion Brands
By Victionary
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Behind Collections explores the vital role of lookbooks, show invitations, packaging, and gift cards in expressing a fashion brand's unique aesthetic and perspective. It showcases collaborations between art directors, graphic designers, fashion designers, stylists, make-up artists, and photographers, highlighting the creative process behind inspiring campaigns for new collections. Featuring designs from renowned labels such as Hermès, Acne Studios, American Apparel, Mulberry, Jean Paul Gaultier, Basso & Brooke, and more, this book offers an impressive compilation of artistic promotional materials crafted for the fashion industry.
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Format: Paperback / softback
$7999
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for enthusiasts of fashion, graphic design, and visual arts, as well as professionals seeking inspiration from successful fashion brand campaigns.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Lookbooks, show invitations, packaging and gift cards are important tools for communicating a fashion brand's aesthetic and point of view. Art directors and graphics designers collaborate with fashion designers, stylists, make-up artists, and photographers to create inspiring campaigns for each new collection.

Behind Collections compiles an impressive range of creative and artistic promotional material designed for the fashion world. Designs for Hermès, Acne Studios, American Apparel, Mulberry, Jean Paul Gaultier, Basso & Brooke, and many others are featured.

Book Details

INFORMATION

ISBN: 9789881222749

Publisher: Victionary

Format: Paperback / softback

Date Published: 01 April 2015

Country: Hong Kong

Imprint: Victionary

Illustration: Illustrated in colour and black and white throughout

Audience: General / adult

DIMENSIONS

Width: 182.0mm

Height: 250.0mm

Weight: 780g

Pages: 256

Collections

Arts & Culture Fashion & Design Non-Fiction Victionary

About the Author

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children's books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.

https://victionary.com/pages/about-us

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