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Publishing for Profit
Successful Bottom-Line Management for Book Publishers
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Check link for latest rating. ( 267 ratings, 40 reviews)
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for publishing professionals starting out or seeking advanced knowledge, as well as self-publishers eager to understand industry practices and financial management. The book suits anyone involved in or aspiring to run a publishing business, regardless of size.
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing.
Written for the practising professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition of Publishing for Profit contains updated industry statistics and benchmark figures. It features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, as well as key concepts of e-book publishing.
Additionally, it provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided.
Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Praised as "the bible of the industry" by the Associated Press and described as "practical and laser-sharp" by IBPA Executive Director Angela Bole, the book receives commendations for being an essential, hands-on reference. Industry experts highlight its solid, nuts-and-bolts advice and clarity, making it invaluable for both small and large publishers. Readers appreciate its thoroughness and usability, with endorsements noting it as one of the best and most comprehensive guides available.
Book Details
INFORMATION
ISBN: 9781613749739
Publisher: Chicago Review Press
Format: Paperback / softback
Date Published: 01 April 2014
Country: United States
Imprint: Chicago Review Press
Edition: Fifth Edition, Fifth edition
Illustration: Illustrations
Contributors:
- Foreword by Dominique Raccah
Audience: Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 152.0mm
Height: 228.0mm
Weight: 517g
Pages: 400
Collections
About the Author
Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, including vice president of the professional and trade division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and founder of Sourcebooks. She lives in Naperville, Illinois.
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