User Friendly

User Friendly by Cliff Kuang and Robert Fabricant is a riveting exploration into the world of user experience and the profound impact of design on our everyday lives. Drawing from a blend of historical anecdotes, cutting-edge research, and industry insights, the book delves into the elusive principles that make certain products feel intuitively natural, while others fail to resonate.

This thought-provoking narrative explores the relationship between user experience and human behaviour, revealing the hidden dynamics that influence our interactions with the world. Through engrossing stories, readers will uncover how seemingly unrelated events like the nuclear accident at Three Mile Island provide crucial insights into the logic behind modern smartphones. The book also traces back to pivotal moments like the Great Depression and World War II, illustrating how these periods catalysed a belief in social progress through superior product design.

The authors further examine how a failed vision for Disney World ultimately pioneered a new paradigm in designed experiences, illustrating how experimentation and failure can lead to revolutionary advancements.

Recognised as one of Amazon's Best Books of 2019 and a top pick by Fortune's writers and editors, User Friendly stands out for its ability to make complex ideas accessible and engaging. Critics have hailed it as "a tour de force, an engrossing fusion of scholarly research, professional experience, and revelations from intrepid firsthand reporting" (New York Times).

Ideal for anyone passionate about well-designed products and the visionaries behind them, User Friendly is an essential read. Whether you are a designer yourself, an innovator aiming to create something impactful, or simply a curious reader eager to understand the mechanics behind everyday objects, this book will enlighten and inspire.