Designs on modernity

Name: Designs on modernity
Brand: Hachette Aotearoa New Zealand
SKU: 9780719066740
Price: 102.0 NZD
Availability: InStock

Exhibiting the city in 1920s Paris

By Tag Gronberg

0.0 (0 reviews)

Summary

Designs on Modernity explores the 1925 Paris Exhibition as a pivotal event redefining Paris's image from the "capital of the 19th century" to a symbol of urban modernity. The book examines how the exhibition showcased not only commodities but Paris itself, contrasting Le Corbusier's visionary urban designs with the city's identity as a global centre for fashion and luxury shopping. Focusing on the Rue des Boutiques exhibit, it reveals how small luxury shops shaped the modern Parisian cityscape, merging urbanism with advertising.
Read More

Format: Paperback / softback

$102⁰⁰

International Supplier

This title is in-stock with overseas suppliers. While it is not available locally, we fly books in weekly from the US and UK to our Auckland warehouse for immediate dispatch.

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 2-3 weeks

Found a better price? Request a price match

Designs on modernity

$102⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book will appeal to readers interested in arts, cultural history, urban design, and the evolution of modern cities, especially those fascinated by Paris and early 20th-century modernism.

Presents the 1925 Paris Exhibition as a key moment in the attempts to update the image of Paris, 'capital of the nineteenth century'.

Description

Presents the 1925 Paris Exhibition as a key moment in attempts to update the image of Paris as "capital of the 19th century". At the Exposition Internationale des Arts Decoratifs et Industriels Modernes, Paris itself, as much as the commodity, was put on show.

This text focuses on the Exhibition as a set of contesting representations of the modern city, stressing the importance of consumption and display for concepts of urban modernity. Here Le Corbusier's "Pavillon de L'Esprit Nouveau" with its "Plan Voisin" for the redesign of Paris confronted another equally up-to-date city - Paris a woman's city, world centre of fashion and shopping.

Taking as her starting point one of the most dramatic 1925 exhibits, the Rue des Boutiques which spanned the river Seine, the author analyses the contemporary significance of the small Parisian luxury shop. She demonstrates how boutiques, conceived both as urbanism and as advertising, redefined Paris as the modern city.

Book Details

INFORMATION

ISBN: 9780719066740

Publisher: Manchester University Press

Format: Paperback / softback

Date Published: 13 November 2003

Country: United Kingdom

Imprint: Manchester University Press

Illustration: Illustrations, black & white

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 10.0mm

Width: 156.0mm

Height: 234.0mm

Weight: 277g

Pages: 192

Collections

Arts & Culture Education & Reference History & Archaeology History & Military Non-Fiction Tag Gronberg

About the Author

Tag Gronberg is Senior Lecturer in the School of History of Art, Film and Visual Media at Birkbeck College, University of London