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The Fundamentals of Fashion Management
Series: Fundamentals
Brief Description
This 3rd edition of Fundamentals of Fashion Management has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and...
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An indispensable guide to how the fashion industry works, examining the processes, roles and practices involved.
An indispensable guide to how the fashion industry works, examining the processes, roles and practices involved.
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Description
This 3rd edition of Fundamentals of Fashion Management has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and the ethical and social responsibilities of fashion companies and the consumers they sell to.
If you are unsure whether to pursue a role in marketing, buying, or retailing then The Fundamentals of Fashion Management will help you decide. There's advice on fashion entrepreneurship, career paths, and guidance on professional practice, as well as new international case studies and interviews with leading professionals, making this a must-have guide to the industry and your place in it.
Series: Fundamentals
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Book Details
INFORMATION
ISBN: 9781350331396
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 03 September 2026
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Edition: 3rd edition
Illustration: 80 colour illus
Audience: Tertiary education
DIMENSIONS
Spine width: 16.0mm
Width: 198.0mm
Height: 228.0mm
Weight: 700g
Pages: 240
About the Author
Ruth Marciniak is an Associate Lecturer at the Fashion Retail Academy, London. She is an active researcher with research interests in branding, digital and social media and experiential marketing.
Corinna Budnarowska is a Senior Lecturer at Arts University Bournemouth, UK, teaching, researching and consulting in the areas of fashion marketing, consumer behaviour, retail entrepreneurship and fashion sustainability.
Susan Dillon is a former fashion educator, now independent creative practitioner whose work centres on contemporary porcelain jewellery, sustainable design, and craft-led approaches to creative business.
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