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The Fundamentals of Fashion Management

By Susan Dillon and Dr Ruth Marciniak and Corinna Budnarowska
Series: Fundamentals
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Brief Description
This 3rd edition of Fundamentals of Fashion Management has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and... Read More
Format: Paperback / softback
$6299
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Releases 15th October 2026 (Approx. Date) Pre-order  "The Fundamentals of Fashion Management" now to secure your copy from our first shipment

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An indispensable guide to how the fashion industry works, examining the processes, roles and practices involved.

An indispensable guide to how the fashion industry works, examining the processes, roles and practices involved.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

This 3rd edition of Fundamentals of Fashion Management has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and the ethical and social responsibilities of fashion companies and the consumers they sell to.

If you are unsure whether to pursue a role in marketing, buying, or retailing then The Fundamentals of Fashion Management will help you decide. There's advice on fashion entrepreneurship, career paths, and guidance on professional practice, as well as new international case studies and interviews with leading professionals, making this a must-have guide to the industry and your place in it.

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Book Details

INFORMATION

ISBN: 9781350331396

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 03 September 2026

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Edition: 3rd edition

Illustration: 80 colour illus

Audience: Tertiary education

DIMENSIONS

Spine width: 16.0mm

Width: 198.0mm

Height: 228.0mm

Weight: 700g

Pages: 240

Collections

Arts & Culture Corinna Budnarowska Dr Ruth Marciniak Education & Reference Fashion & Design Non-Fiction Non-Fiction Pre-Orders Pre-order Books Pre-orders Pre-orders by Release Date Series: Fundamentals Susan Dillon

About the Author

Ruth Marciniak is an Associate Lecturer at the Fashion Retail Academy, London. She is an active researcher with research interests in branding, digital and social media and experiential marketing.

Corinna Budnarowska is a Senior Lecturer at Arts University Bournemouth, UK, teaching, researching and consulting in the areas of fashion marketing, consumer behaviour, retail entrepreneurship and fashion sustainability.

Susan Dillon is a former fashion educator, now independent creative practitioner whose work centres on contemporary porcelain jewellery, sustainable design, and craft-led approaches to creative business.

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