Think Like a Freak

In this Freak 'how-to' guide, the mavericks behind the Freakonomics phenomenon teach you their secrets—how to challenge conventional wisdom, unravel life's secret codes and think differently—that is, think like a Freak. Levitt and Dubner see the world like no-one else. Now you can too.

'My gut reaction to this life-changing book is "Where have you been all my life?" You will turn pages with delight' — Jeffery Taylor, Sunday Express

'Captivating, intellectually robust, funny, surprising and wise. What else can one ask?' — Daniel Finkelstein, The Times

'Illuminating, good fun, endearing, genial ... I was delighted' — Philip Roscoe, The Times Higher Education

'It's about how to look at the world, and see the ugly truth ... excellent stuff' — William Leith, Spectator

'A phenomenon ... their approach has won them a cult following' — Observer

The Freakonomics books have come to stand for challenging conventional wisdom; using data rather than emotion to answer questions. Now Levitt and Dubner have turned what they've learned into a readable and practical toolkit for thinking smarter, harder, and different—thinking, that is, like a Freak. Think Like a Freak offers rules like 'Put Your Moral Compass in Your Pocket,' 'The Upside of Quitting,' 'Just Because You're Great at Something Doesn't Mean You're Good at Everything,' and 'If You Have No Talent, Follow Levitt's Path to Success.'