The Formula

Name: The Formula
Brand: Octopus Publishing Group
SKU: 9781800962446
Price: 39.99 NZD
Availability: InStock

How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport

By Joshua Robinson and Jonathan Clegg

4.4

( 2,049 ratings, 235 reviews)

Brief Description

A New York Times Bestseller One of The Financial Times' Best Books of Summer 2024 'Hands down the greatest book ever written about F1.' - Sam Walker, author of The Captain Class 'Modern F1 is the sports story of this era and no one could tell... Read More

Format: Paperback / softback

$39⁹⁹

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The Formula

$39⁹⁹

The Formula

The epic story of how F1 saved itself from collapse and became the world's fastest growing sport through guile, fearlessness, and above all, reinvention.

Description

A New York Times Bestseller

One of The Financial Times' Best Books of Summer 2024

'Hands down the greatest book ever written about F1.' - Sam Walker, author of The Captain Class

'Modern F1 is the sports story of this era and no one could tell it better' - Kevin Clark, ESPN

'The fastest read you will ever pick up' - A.J. Baime, author of Go Like Hell

The Formula by Joshua Robinson and Jonathan Clegg is an enthralling, fast-paced account that delves deep into the meteoric rise of Formula 1, chronicling its transformation from a niche racing sport to a global phenomenon. The authors, seasoned reporters from the Wall Street Journal, offer an insider's perspective on the thrilling world of F1, capturing the high-octane drama, cutthroat rivalries, and unyielding drive for innovation that characterise the sport.

Starting in the aftermath of World War II, The Formula takes readers back to 1950s Britain, where groundbreaking wartime engineering sparked the birth of modern motorcar racing. This foundational era set the stage for F1’s relentless pursuit of speed and perfection. With anecdotes and exclusive insights, Robinson and Clegg navigate through pivotal moments in F1 history, from the legendary partnership of Ayrton Senna and Bernie Ecclestone to notorious incidents like Spygate and Crashgate, painting a vivid picture of the sport's evolution.

As F1 transitions into an entertainment juggernaut, The Formula uncovers the intricacies behind the sport's most storied teams and key personalities. Readers are granted intimate access to the inner workings of Ferrari, and the towering legacies of icons like Lewis Hamilton, Christian Horner, and Daniel Ricciardo. With a narrative that weaves through the triumphs and tribulations of these figures, the book captures the relentless ambition and audacious gambles that define F1.

But The Formula is more than just a history of races and champions. It’s a captivating tale of commercial ambition and strategic innovation. The book explores how F1, rendered nearly obsolete in the early 21st century, redefined itself to become a dominant force in the modern sports arena. By harnessing the power of burgeoning media, lucrative sponsorships, and global brand appeal, F1 transformed into a spectacle of personality and entertainment.

Through its pages, The Formula offers a mesmerising chronicle of the sport's journey—replete with dazzling successes and dramatic crashes. It stands as the definitive account of how F1 racing claimed its place in the world, merging high-stakes competition with a commercial empire. For anyone captivated by the intersection of speed, technology, and business, this book is a must-read, delivering a full-throttle ride through one of the most exciting sports narratives ever told.

Book Details

INFORMATION

ISBN: 9781800962446

Publisher: Octopus Publishing Group

Format: Paperback / softback

Date Published: 14 March 2024

Country: United Kingdom

Imprint: Monoray

Contributors:

Read by Qarie Marshall

Audience: General / adult

DIMENSIONS

Spine width: 34.0mm

Width: 152.0mm

Height: 232.0mm

Weight: 374g

Pages: 304

Collections

All Books Jonathan Clegg Joshua Robinson Motorsport Non-Fiction Sports

About the Author

Joshua Robinson is the European sports correspondent for The Wall Street Journal, and has written for the New York Times, the Washington Post and Sports Illustrated.

Jonathan Clegg is an editor for The Wall Street Journal, his work has also appeared in the Daily Telegraph, the Independent, and FourFourTwo magazine.