Enterprise Content and Search Management for Building Digital Platforms

Provides modern enterprises with the tools to create a robust digital platform utilising proven best practices, practical models, and time-tested techniques.

Contemporary business organisations can either embrace the digital revolution—or be left behind. Enterprise Content and Search Management for Building Digital Platforms provides modern enterprises with the necessary tools to create a robust digital platform utilising proven best practices, practical models, and time-tested techniques to compete in today’s digital world.

Features include comprehensive discussions on content strategy, content key performance indicators (KPIs), mobile-first strategy, content assessment models, various practical techniques and methodologies successfully used in real-world digital programmes, relevant case studies, and more.

Initial chapters cover core concepts of a content management system (CMS), including content strategy; CMS architecture, templates, and workflow; reference architectures, information architecture, taxonomy, and content metadata. Advanced CMS topics are then covered, with chapters on integration, content standards, digital asset management (DAM), document management, and content migration, evaluation, validation, maintenance, analytics, SEO, security, infrastructure, and performance.

The basics of enterprise search technologies are explored next, addressing enterprise search architecture, advanced search, operations, and governance. Final chapters then focus on enterprise programme management and feature coverage of various concepts of digital programme management and best practices—along with an illuminating end-to-end digital programme case study.

• Offers a comprehensive guide to understanding and learning new methodologies, techniques, and models for the creation of an end-to-end digital system.
• Addresses a wide variety of proven best practices and deployed techniques in content management and the enterprise search space which can be readily used for digital programmes.
• Covers the latest digital trends such as mobile-first strategy, responsive design, adaptive content design, microservices architecture, semantic search and utilises sample reference architecture for implementing solutions.
• Features numerous case studies to enhance comprehension, including a complete end-to-end digital programme case study.
• Provides readily usable content management checklists and templates for defining content strategy, CMS evaluation, search evaluation, and DAM evaluation.

Comprehensive and cutting-edge, Enterprise Content and Search Management for Building Digital Platforms is an invaluable reference resource for creating an optimal enterprise digital ecosystem to meet the challenges of today’s hyper-connected world.