Media Audiences

Name: Media Audiences
Brand: Allen & Unwin
SKU: 9781137405104
Price: 48.95 NZD
Availability: InStock

Is Anybody Watching?

By Sue Turnbull

Series: Key Concerns in Media Studies

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Summary

Media Audiences explores the evolving relationship between media and its audiences from the printing press to the digital age. Sue Turnbull offers a clear and engaging overview of audience studies, sharing personal insights from research experience. The book examines key methodological challenges and discusses technologies, media content, and the people who engage with it, encouraging readers to consider the societal value of audience research.
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Format: Paperback / softback

$48⁹⁵

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Media Audiences

$48⁹⁵

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for students and scholars of Media Studies with an interest in audience research and media engagement.

Description

The relationship between the media and its audiences has always been a topic of research and debate. Media Audiences provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity.

Written in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large.

Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.

Series: Key Concerns in Media Studies

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Media Audiences

By Sue Turnbull

Paperback

$48⁹⁵

Available
Ships in 4-6 weeks

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised for its critical and historically grounded approach, the book is described as a "wonderfully distinctive addition" to audience studies. Experts highlight its thorough discussion of evolving scholarly perspectives on media audiences and their interactions with modern media forms.

Book Details

INFORMATION

ISBN: 9781137405104

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 01 May 2020

Country: United Kingdom

Imprint: Bloomsbury Academic

Audience: Tertiary education

DIMENSIONS

Spine width: 12.0mm

Width: 144.0mm

Height: 208.0mm

Weight: 420g

Pages: 142

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Education & Reference Non-Fiction Series: Key Concerns in Media Studies Sue Turnbull

About the Author

Sue Turnbull is Senior Professor of Communication and Media at the University of Wollongong, Australia, and Discipline Leader for the Creative Industries. Her recent publications include European Television Crime Drama and Beyond, co-edited with Kim Toft Hanson and Steven Peacock (Palgrave Macmillan 2018), The TV Crime Drama (Edinburgh University Press 2014) and Media and Communications in Australia (Allen and Unwin 2014) with Stuart Cunningham. With Martin Barker, Sue is joint editor of Participations, Journal of Media and Reception Studies while her current projects include a collaborative investigation into the value of web series to the screen industries, audiences and the creative economy.

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Media Audiences