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Color Sells
choose the right colors for your package
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Summary
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Format: Hardback
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Color Sells
$6499
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different product.
The book uncovers the secrets of successful package design, explaining how using a right colour system can make a difference.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Power up your packaging design with COLOURS!
The red and yellow McDonald's, the Tiffany Blue, the blue and yellow IKEA, the Coca Cola Red—world-famous brands have successfully developed their own colour system for their brand identity, including packaging and storefront, making a strong impression on consumers. Colour has become a more powerful marketing tool than ever: it stimulates buying and infuses enduring vigour into the packaging.
Color Sells reveals the secrets of commercially successful packaging colours. It introduces colour psychology and marketing strategies using accessible language and vivid illustrations. The book deeply analyses the combination of colour and marketing in packaging through case studies and showcases packaging designs worldwide with excellent colour matching, revealing their design concepts and approaches.
Book Details
INFORMATION
ISBN: 9789887928386
Publisher: SendPoints Publishing Co., Ltd
Format: Hardback
Date Published: 01 May 2020
Country: Hong Kong
Imprint: SendPoints Publishing Co., Ltd
Audience: Professional and scholarly
DIMENSIONS
Width: 230.0mm
Height: 300.0mm
Weight: 250g
Pages: 256
Collections
About the Author
SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.
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