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Seeing Matters
A Psychology of the Image and Its Politics
Series: Progressive Psychology
Brief Description
In Seeing Matters, Sarah Awad offers a psychological exploration of how images shape our actions, perceptions, and identities. She examines how we use images to symbolically and materially influence the world, others, and ourselves, while also revealing how the images around us shape our thoughts, emotions,...
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Format: Hardback
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Seeing Matters
$30700
Unit price
/
Unavailable
This book offers a psychological analysis of how images influence our actions, thoughts, and emotions, while also exploring how visual cultures shapes different societies. It delves into the politics of visual representation, questioning who is seen, how they are portrayed, and why it holds significance in society.
A psychological exploration of visual culture's politics, examining how images influence our thoughts and emotions.
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Description
In Seeing Matters, Sarah Awad offers a psychological exploration of how images shape our actions, perceptions, and identities. She examines how we use images to symbolically and materially influence the world, others, and ourselves, while also revealing how the images around us shape our thoughts, emotions, and memories. Awad investigates the social and political dynamics of visual culture, questioning who is seen, how they are portrayed, and why these representations matter. By using clear language and real-world examples, she makes complex theories accessible to readers, offering diverse methodological approaches for analyzing a wide range of image genres – such as graffiti, digital memes, photojournalism, and caricatures. This comprehensive analysis addresses the politics of visual representation, making the book an essential guide for researchers across disciplines, while providing valuable insights into how images impact society and our everyday lives.
Series: Progressive Psychology
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INFORMATION
ISBN: 9781009272070
Publisher: Cambridge University Press
Format: Hardback
Date Published: 19 March 2026
Country: United Kingdom
Imprint: Cambridge University Press
Illustration: Worked examples or Exercises
Audience: General / adult
DIMENSIONS
Weight: 0g
Pages: 272
About the Author
Sarah H. Awad is Associate Professor of sociocultural psychology at Aalborg University, Denmark. She received her Ph.D. in cultural Psychology from Aalborg University and her M.Sc. in social and cultural psychology from London School of Economics and Political Science. She studies processes by which individuals make sense of change through visual and narrative tools and the influence of visual culture on identity, collective memory and politics within a society. She has coordinated different art facilitation programs and public service visual campaigns in cooperation with the United Nations Development Program and the British Council. Her most recent co-authored books include Remembering as a Cultural Process (2019), Street Art of Resistance (2017), and The Psychology of Imagination (2017).
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