1
of
1
Hard to Break
Why Our Brains Make Habits Stick
Book Hero Magic crafted this summary to help describe this book. While it's new and still
learning, it may not be perfect - your
feedback is welcome!
Summary
Read More
Format: Paperback / softback
$3999
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 4-6 weeks
Found a better price? Request a price match
Hard to Break
$3999
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
You might enjoy this book if you have an interest in understanding the science behind habits and how they shape our behaviour. It explores the intersection of neuroscience and psychology, offering insights into why habits are hard to break and strategies for change. Ideal for those curious about the workings of the human brain and the factors influencing personal growth.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The neuroscience of why bad habits are so hard to break—and how evidence-based strategies can help us change our behaviour more effectively.
We all have habits we'd like to break, but for many of us, it can be nearly impossible to do so. There is a good reason for this: the brain is a habit-building machine. In Hard to Break, leading neuroscientist Russell Poldrack provides an engaging and authoritative account of the science behind how habits are built in the brain, why they are so hard to break, and how evidence-based strategies may help us change unwanted behaviours.
Hard to Break offers a clear-eyed tour of what neuroscience tells us about habit change and debunks "easy fixes" that aren't backed by science. It explains how dopamine is essential for building habits and how the battle between habits and intentional, goal-directed behaviours reflects a competition between different brain systems.
Along the way, we learn how cues trigger habits, why we should make rules, not decisions, how the stimuli of the modern world hijack the brain's habit machinery leading to drug abuse and other addictions, and how neuroscience may one day enable us to hack our habits. Shifting from the individual to society, the book also discusses the massive habit changes needed to address the biggest challenges of our time.
Moving beyond the hype to offer a deeper understanding of the biology of habits in the brain, Hard to Break reveals how we might be able to make the changes we desire—and why we should have greater empathy with ourselves and others who struggle to do so.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Hard to Break by Russell Poldrack examines the science behind why humans are so driven by habits, touching on topics like dopamine's role and the impact of mindfulness. The book delves into habits turning into addictions and details experiments focusing on disrupting habit formation, suggesting potential strategies to overcome negative behaviours such as smoking and overeating. It's noted for its intellectually rigorous exploration, making it appealing to readers seeking a detailed scientific study.
Book Details
INFORMATION
ISBN: 9780691241494
Publisher: Princeton University Press
Format: Paperback / softback
Date Published: 25 October 2022
Country: United States
Imprint: Princeton University Press
Illustration: 23 b/w illus.
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Width: 133.0mm
Height: 203.0mm
Weight: 250g
Pages: 232
About the Author
Russell A. Poldrack is the Albert Ray Lang Professor of Psychology at Stanford University. He is the author of The New Mind Readers: What Neuroimaging Can and Cannot Reveal about Our Thoughts (Princeton). He lives in San Francisco. Twitter @russpoldrack
Also by Russell Poldrack
View all-
Statistical Thinking
An essential introduction to Statistical Thinking for students of psychology and the social sciences. Statistical thinking is increasingly essential to understanding our complex world and making informed decisions based on uncertain data. This incisive undergraduate textbook introduces students to the main ideas of statistics in a way that focuses on deep comprehension rather than rote application or mathematical immersion. The...Paperback$7999Unit price /UnavailableAvailableShips in 4-6 weeks -
The New Mind Readers
A revealing insider's account of the power – and limitations – of functional MRI The ability to read minds has long been a fascination of science fiction, but revolutionary new brain-imaging methods are bringing it closer to scientific reality. The New Mind Readers looks at the origins, development, and future of these extraordinary tools, revealing how they are increasingly being...Paperback$5499Unit price /UnavailableAvailableShips in 4-6 weeks
More from Science & Nature
View all-
Murder Under the Mistletoe
BOOK 4 IN THE BESTSELLING CANON CLEMENT MYSTERY SERIES 'The best of the new cosy crime writers' Daily Telegraph 'You'll want to take a front row pew in Champton while this delicious series unfolds' Janice Hallett It is Christmas Day and at Champton Rectory, Canon Daniel Clement and his mother Audrey are joined by the residents and guests of the...Paperback$2799Unit price /UnavailableIn StockShips today -
John and Paul
THE SUNDAY TIMES AND NEW YORK TIMES BESTSELLER LONGLISTED FOR THE BAILLIE GIFFORD PRIZE FOR NON-FICTION 'A triumph.' Deborah Levy, New Statesman 'Tremendous.' Alwyn Turner, The Times 'Revelatory.' Simon Schama, Financial Times 'The gold standard of Beatles books.' Anthony Quinn, Observer 'As enthralling and astonishing as their music.' Jon Dennis, Sunday Telegraph 'A masterpiece.' Dylan Jones, Evening Standard '[Ian Leslie]...Paperback$2800Elsewhere:$3299Unit price /UnavailableIn StockShips today -
Raising Hare
THE INSTANT SUNDAY TIMES AND NEW YORK TIMES BESTSELLER SHORTLISTED FOR THE WOMEN'S PRIZE FOR NON-FICTION 2025 SHORTLISTED FOR WATERSTONES BOOK OF THE YEAR 2024 SHORTLISTED FOR THE HATCHARDS AND BIOGRAPHERS' CLUB FIRST BIOGRAPHY PRIZE A BOOK OF THE YEAR FOR THE HAY FESTIVAL, SUNDAY TIMES, THE TIMES, FINANCIAL TIMES, SPECTATOR AND iNEWS 'A beautiful book' - ANGELINA JOLIE 'I...Paperback$2400Elsewhere:$2799Unit price /UnavailableIn StockShips today -
What If? 10th Anniversary Edition
CELEBRATING TEN YEARS OF THE MILLION-SELLING POP SCIENCE CLASSIC WITH A SPECIAL EDITION. THIS IS WHAT IF? . . . x10. THE SUNDAY TIMES BESTSELLER 'Nerd royalty' — BEN GOLDACRE 'Totally brilliant' — TIM HARFORD 'Required reading across the world' — NEW YORK TIMES From the creator of the wildly popular xkcd.com, experience hilarious and informative answers to important questions...Hardback$4200Elsewhere:$5000Unit price /UnavailableIn StockShips today -
Nuclear War
The Sunday Times bestselling non-fiction thriller that has to be read to be believed. Baillie Gifford shortlisted, a favourite of Steven Bartlett, with an average reader rating of 4.6, sure to be a mass-market hit. Up to now, no one outside of official circles has known exactly what would happen if a rogue state launched a nuclear missile at the...Paperback$2500Elsewhere:$2800Unit price /UnavailableIn StockShips today -
The Anxious Generation
A powerful argument for reclaiming childhood—and all human relationships—from the online world, from the influential social psychologist and international bestselling author. Jonathan Haidt has spent his career speaking truth and wisdom in some of the most difficult spaces—communities polarised by politics and religion, campuses battling culture wars, and now the mental health emergency hitting teenagers today in many countries around...Paperback$2299Elsewhere:$3000Unit price /UnavailableIn StockShips today -
Prisoners of Geography
Prisoners of Geography looks at the past, present, and future to offer crucial insights into one of the major factors that determine world history – because if you don’t know geography, you’ll never have the full picture. Originally published in 2015, this completely revised and updated edition brings it up to date with the events and trends of the past...Paperback$2899Unit price /UnavailableIn StockShips today -
Booker PrizeOrbital
Winner of the Booker Prize 2024. Chair of the judges, Edmund de Waal, describes the winner as 'a book about a wounded world' adding that the panel's 'unanimity about Orbital recognises its beauty and ambition'. Life on our planet as you've never seen it before. A team of astronauts in the International Space Station collect meteorological data, conduct scientific experiments...Paperback$2200Elsewhere:$2600Unit price /UnavailableIn StockShips today -
Diddly Squat: Home to Roost
It's been another memorable year on Diddly Squat Farm - will the chickens finally come home to roost? Welcome back to Clarkson's Farm. The spring crop failed. Farming sheep, pigs, and cows was hardly more lucrative (better off breeding ostriches...) But in the face of uncooperative weather, bureaucracy, and the world's persistent refusal to recognise his genius, our hero's not...Paperback$2600Elsewhere:$3000Unit price /UnavailableIn StockShips today -
The Place of Tides
To save the world, we have to start somewhere. One afternoon many years ago, James Rebanks met an old woman on a remote Norwegian island. She lived and worked alone on a tiny rocky outcrop, caring for wild ducks and gathering their down. Hers was a centuries-old trade that had once made men and women rich, but had long been...Paperback$3000Unit price /UnavailableIn StockShips today -
Ultra-Processed People
Launching the runaway bestseller with ambitions to be the biggest non-fiction paperback of the year IT'S NOT YOU. IT'S THE FOOD. "If you only read one diet or nutrition book in your life, make it this one" - Bee Wilson "You've got to get this book in your life . . . Completely compelling . . . Read a page...Paperback$2500Elsewhere:$2800Unit price /UnavailableIn StockShips today -
The Island of Missing Trees
The Island of Missing Trees by Elif Shafak is a captivating and poignant novel that delves into the intertwined lives of two star-crossed lovers in war-torn Cyprus and their enduring legacy decades later. This Sunday Times bestselling novel intricately weaves themes of love, loss, and identity amidst a backdrop of cultural and historical turmoil. Set in 1974 on the island...Paperback$2300Elsewhere:$2600Unit price /UnavailableIn StockShips today
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
