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Strategic Creativity
A Business Field Guide to Advertising, Branding, and Design
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Format: Hardback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for CEOs, CMOs, business owners, managers, and clients who collaborate with creative teams and desire a deeper understanding of strategic creativity in business. It is especially beneficial for leaders and middle managers across industries who oversee branding and advertising projects.
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The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.
Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organisations. It covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school.
Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.
Book Details
INFORMATION
ISBN: 9781032137803
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 02 June 2022
Country: United Kingdom
Imprint: Routledge
Illustration: 38 Halftones, color; 31 Halftones, black and white; 38 Illustrations, color; 31 Illustrations, black and white
Audience: Professional and scholarly
DIMENSIONS
Width: 152.0mm
Height: 229.0mm
Weight: 420g
Pages: 194
About the Author
Robin Landa is an expert in creative advertising, branding, graphic design, and social media, and has been called a "creativity guru," having published over 20 widely recognized books in her fields of expertise. Robin holds the title of Distinguished Professor of the Michael Graves College, Kean University, USA. She has won numerous awards for her design, writing, and research, and the Carnegie Foundation lists her among the greatest teachers of our time. Robin is a former chair of Design Incubation and serves as a creative consultant to the C-suites of international corporations. You can find out more about her work online at Robinlanda.com
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