1
of
1
Flying Off Course
Airline Economics and Marketing
Ratings/reviews counts are updated frequently.
Check link for latest rating. ( 69 ratings, 6 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still
learning, it may not be perfect - your
feedback is welcome!
Summary
Read More
Format: Hardback
$37600
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 4-6 weeks
Found a better price? Request a price match
Flying Off Course
$37600
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for undergraduate and postgraduate students in transport studies, tourism, and business, as well as industry professionals and anyone new to or working within the airline industry seeking a thorough, practical understanding of airline economics and operations.
This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Aviation is one of the most widely talked about industries in the global economy, and yet airlines continue to present an enigma. Between 2010 and 2018, the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses, while others collapsed entirely. This fifth edition of Flying Off Course explains why.
Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter, and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years, including much new material on airline alliances, long-haul low-cost airlines, new pricing policies, and ancillary revenues, in order to present a compelling account of the current state of the airline industry.
Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism, and business, the book provides a unique insider's view into the workings of this exciting industry.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Highly praised by industry leaders such as Peter Bellew, COO of Ryanair, this book is described as indispensable and authoritative for those seeking a real-world understanding of running a modern airline. It is regarded as easy to read, comprehensive, and filled with practical insights that benefit both newcomers and seasoned professionals in the aviation sector.
Book Details
INFORMATION
ISBN: 9781138224230
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 08 January 2019
Country: United Kingdom
Imprint: Routledge
Edition: 5th edition
Illustration: 49 Tables, black and white; 22 Line drawings, black and white; 22 Illustrations, black and white
Audience: General / adult, Tertiary education
DIMENSIONS
Width: 174.0mm
Height: 246.0mm
Weight: 900g
Pages: 342
About the Author
Rigas Doganis is a former airline chief executive and was a non-executive director of both easyJet and South African Airways. He has worked as an aviation consultant and adviser to numerous airlines, governments, banks, the European Commission, the United Nations and the World Bank. He was also Professor and Head of the Air Transport Department at Cranfield University, UK.
More from Education & Reference
View all-
Revenge of the Tipping Point
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing light. What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do elite universities care so much about sports? What is...Paperback$2999Elsewhere:$3999Unit price /UnavailableAvailableShips in 4-6 weeks -
The Body Keeps the Score
The Body Keeps the Score by Dr Bessel van der Kolk is a compelling and compassionate exploration of the deep-seated impact of trauma on the human body and mind. This groundbreaking work delves into the complex causes of trauma and paints a vivid picture of the revolutionary treatments that are enabling countless individuals to reclaim their lives filled with purpose...Paperback$2400Elsewhere:$3000Unit price /UnavailableIn StockShips today -
New ReleaseThe Age Code
What if the food you eat could rewind your biological clock? 'Clear and compelling' — Chris van Tulleken 'Really interesting and insightful' — Joe Wicks 'Fascinating' — Tim Spector From the rising incidence of cancer in the under-50s to increased infertility rates, there are signs everywhere that growing numbers of us are ageing too quickly. Why? Many believe there’s one...Paperback$2999Elsewhere:$3799Unit price /UnavailableIn StockShips today -
Signed CopyNew Release"What Were You Thinking!?"
Everything parents need to know about their baby, child or teen's developing brain to raise resilient, emotional intelligent kids, by globally renowned neuroscience educator Nathan Wallis. 'What were you thinking!?'If you've ever asked this in despair while watching a toddler melt down, a tween push boundaries or a teenager make a truly terrible decision, this book is for you.In "What Were...Paperback$3299Elsewhere:$3999Unit price /UnavailableIn StockShips today -
New Release
One Last Question, Prime Minister
From Muldoon to Luxon, untold stories from the House of Parliament Barry Soper has spent close to five decades questioning New Zealand's prime ministers.From the imposing, larger-than-life characters of Rob Muldoon and David Lange, to the golden age of Helen Clark and John Key, and the post-Covid era of Jacinda Ardern and the 'Chrises', Soper's insight and nose for a...Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips today -
New ReleaseRegime Change
From the two reporters who have covered him more closely than perhaps anyone else over the past decade comes this definitive portrait of Donald Trump in the White House and the first year of his second presidency. Based on hundreds of interviews and unprecedented reporting from deep within the administration’s most closely guarded rooms, Regime Change takes the reader into...Paperback$3299Elsewhere:$4299Unit price /UnavailableIn StockShips today -
New Release2027 Witch's Diary - Southern Hemisphere
From the bestselling authors of Spellcasting, which has now sold over 250,000 copies worldwide, comes the essential witchy journal to plan your days, harness magick, and connect with higher powers. Features include: 8" x 6" (8" x 12" open) Beautiful glossy gold gatefold cover Compact size, perfect to carry in your bag and keep on you throughout the day 12-month...Paperback$1999Elsewhere:$2299Unit price /UnavailableIn StockShips today -
Signed Copy
Go Hard or Go Home
From the front bench to rock bottom: Go Hard or Go Home is Kiri Allan's fearless memoir of ambition, disruption and survival in NZ politics and beyond. Kiri Allan's six-year political career spanned some of the most challenging times in recent history. Events a government might encounter once in a generation stacked up: a terrorist attack, a volcanic eruption, destructive and deadly...Paperback$3199Elsewhere:$4000Unit price /UnavailableOut 4 Aug 2026Pre-order -
Roadmap to Property Success
Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips today -
New ReleaseSuicidal Empathy
The bestselling author of The Parasitic Mind shows why empathy in politics leads to civilizational collapse. What happens when a society elevates victimhood to a virtue and decides that punishment is cruel? You get the disease Dr. Gad Saad calls suicidal empathy. And the West may be terminally infected. In his new book, Suicidal Empathy, Saad unleashes a blistering critique...Paperback$3099Elsewhere:$3799Unit price /UnavailableIn StockShips today -
Man's Search For Meaning
Man's Search for Meaning by Viktor E. Frankl is a profound, thought-provoking memoir and psychological exploration that delves into the harrowing experiences of life in Nazi concentration camps, intertwined with the author’s groundbreaking theories on existential psychology. The book is a testament to the resilience of the human spirit, offering a beacon of hope and a roadmap for finding purpose...Paperback$1800Elsewhere:$2100Unit price /UnavailableIn StockShips today -
How Will I Ever Get Through This?
'Dr Lucy's unpacking of the grief that comes with living losses was a lightbulb moment for me.' Ellidy Pullin 'The best work I know on positive psychology and grief is Lucy Hone's.' Martin Seligman 'Lucy's insights are practical, wise, and deeply human - they stay with you long after you read them.' Chelsea Pottenger From bestselling author and TED speaker...Paperback$3299Elsewhere:$3799Unit price /UnavailableIn StockShips today
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
