Irresistible Change

A blueprint for change leaders to learn from one of the largest transformations in corporate history.

Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success details one of the largest and most formidable transformations in corporate history: to shift the foundations of work for IBM’s nearly 400,000 employees and thousands of interdisciplinary teams across 180 countries and help them become more entrepreneurial, agile, and customer-focused. Written by Phil Gilbert, IBM’s former General Manager of Design and architect of this ambitious change effort, this book is part narrative and part field guide. It describes how the choices made at IBM affected the change Program Office’s development at each stage of its growth and provides readers with key insights they need to conduct transformational change within their own organisations.

This book includes insights on:

• Getting buy-in for change, the biggest challenge that holds back even the most ambitious change efforts, by making it something exciting rather than inevitable.
• Seeing change as a high-stakes “product” deserving of the same resources and rigour as your top-performing business lines.
• Recognising today’s newly empowered and often sceptical employees who resist authority and value autonomy and stability.

Irresistible Change is an essential roadmap for the next generation of change leaders in organisations of any size.